# Lunar New Year Scotches The Johnnie Walker King George V Lunar New Year Tiger Edition is Premium By Michael Hemsworth | Published 2021-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/johnnie-walker-king-george-v-lunar-new-year-tiger-edition References: [hiconsumption](https://hiconsumption.com/johnnie-walker-king-george-v-lunar-new-year-tiger-edition-scotch/) & [blackwellswines](https://www.blackwellswines.com/products/johnnie-walker-king-george-v-scotch-whisky)  The Johnnie Walker King George V Lunar New Year Tiger Edition has been announced by the distiller as a [limited-edition offering](https://www.trendhunter.com/trends/lor-de-jean-martell-zodiac-edition) that will provide consumers with a way to enjoy a premium snifter in celebration of the namesake occasion. The scotch contains some of the rarest scotches found in the brand's reserves including a handful that are housed inside its [closed Port Ellen distillery](https://www.trendhunter.com/trends/johnnie-walker-black-label-squid-game). This gives the spirit a sweet profile with smoky aromas that are followed by notes of Mediterranean fruits, orange and spices such as cinnamon, raisins and figs with a creamy mouthfeel on the palate. The Johnnie Walker King George V Lunar New Year Tiger Edition comes packed in a gift box with bespoke artwork that highlights the Bai Ze, which is a mythical creature that symbolizes nobility, virtuousness and protection from evil. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 77% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Premium Lunar New Year Spirits:** Opportunity for distillers to create limited-edition premium spirits using a mix of rare and unique flavor profiles that cater to Lunar New Year celebrations. - **Custom Lunar New Year Packaging:** A chance for brands to offer visually appealing packaging that highlights the Lunar New Year animal symbol, like the Bai Ze in Johnnie Walker's Tiger Edition. - **Increasing Popularity of Whiskey in Asian Markets:** Expanding markets in Asia offer a potential opportunity for whiskey brands to market limited-edition Lunar New Year spirits. ### Where This Applies - **Alcohol:** Distillers can capitalize on Lunar New year celebrations by introducing unique, premium spirits that cater to customers who celebrate the occasion. - **Packaging:** Brands can offer custom-designed packaging to appeal to Lunar New Year celebrations and increase sales among consumers celebrating the occasion. - **Marketing:** Whiskey brands can expand their reach in Asia by leveraging the increasing popularity of whiskey in the market and marketing limited-edition Lunar New Year spirits to meet growing demand. ## Related on Trend Hunter - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/limitededition-blue-label.md) - [Lunar Celebration Whiskys](https://www.trendhunter.com/trends/lunar-new-year-limited-edition.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/johnnie-walker-blue-label-1.md) - [Chinese New Year-Themed Whiskeys](https://www.trendhunter.com/trends/gran-reserva.md) - [Steely New Year Spirits](https://www.trendhunter.com/trends/johnnie-walkers-blue-label-lunar-new-year.md) - [Chinese New Year-Celebrating Whiskies](https://www.trendhunter.com/trends/single-malt.md) - [Holiday-Themed Scotch Whiskeys](https://www.trendhunter.com/trends/royal-salute-1.md) - [Lunar New Year Whiskeys](https://www.trendhunter.com/trends/royal-salute-lunar-new-year.md) - [Lunar Celebration Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-2.md)