# Premixed Whiskey Cocktails The Johnnie Walker Johnnie & Ginger is Made with Premium Ingredients By Michael Hemsworth | Published 2017-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/johnnie-walker-johnnie-ginger References: [foodbev](http://www.foodbev.com/news/johnny-ginger-pre-mixed-whisky-launched-australia/) Cocktails and coolers are rising in popularity with many consumers, so brands are responding with new product developments as with the Johnnie Walker Johnnie & Ginger premixed drink. The libation comes in packs of four and is made using [Johnnie Walker Red Label](https://www.trendhunter.com/trends/johnnie-walker-black-ruby) along with real natural ginger in order to create a crisp, balanced taste experience that will satisfy those looking for an alternative drink to enjoy. The Johnnie Walker Johnnie & Ginger premixed drink is being released along with the remastered Johnnie & Cola drink in order to create the perfect collection that's ideal for summer. Marketing Manager at [Diageo](https://www.trendhunter.com/trends/readytoserve-cocktails), Jonathan Morgan, explained the new product launch when he said, "With the warmer months just around the corner, Johnnie & Ginger is a great choice for Australians looking to make their weekend get-togethers with friends that little bit more special." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Rising Popularity of Cocktails and Coolers:** Opportunity to develop and market more premixed cocktail drinks using premium ingredients. - **Alternative Drinks for Summer:** Opportunity to create refreshing and unique premixed drinks for summer occasions. - **Remastered Drinks Collections:** Opportunity to revamp existing drink products and create cohesive collections for specific seasons or themes. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Opportunity for brands to innovate and offer new premixed cocktail options in the alcoholic beverage industry. - **Food and Beverage Packaging Industry:** Opportunity to create appealing and convenient packaging solutions for premixed cocktail drinks. - **Marketing and Advertising Industry:** Opportunity to develop marketing campaigns and strategies to promote new premixed drink collections. ## Related on Trend Hunter - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Whisky-Infused Canadian Sodas](https://www.trendhunter.com/trends/whisky-ginger-ale.md) - [Branded Cola Whiskey Cocktails](https://www.trendhunter.com/trends/jack-daniels-cocacola.md) - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [Golf Tournament Whisky Cocktails](https://www.trendhunter.com/trends/whisky-cocktails.md) - [Cherry Cola Whiskey Refreshments](https://www.trendhunter.com/trends/jack-daniels-cocacola-cherry.md) - [Pre-Mixed Pouch Cocktails](https://www.trendhunter.com/trends/glenfarclas.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md) - [High-Quality British Vodka Cocktails](https://www.trendhunter.com/trends/jj-whitley-cocktails.md)