# Premium Blended Whiskeys Johnnie Walker Gold Reserve is Reviving the Prestige of Blended Spirits By Joey Haar | Published 2017-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/johnnie-walker-gold-reserve References: [thespiritsbusiness](http://www.thespiritsbusiness.com/2016/06/the-scotch-whisky-masters-2016-results/) & [johnniewalker](https://www.johnniewalker.com/en-ca/our-whisky/johnnie-walker-colours/gold-label-reserve/) [Johnnie Walker Gold Reserve](https://www.trendhunter.com/trends/custom-whisky-blends) is a whiskey offering that's challenging many connoisseurs' preconceived notions of [Scotch](https://www.trendhunter.com/trends/the-glenlivet-rum-and-bourbon-fusion-cask) whiskey categories. Though the liquor is a blend, its spate of awards and honors puts it on par with many highly regarded [single malts](https://www.trendhunter.com/trends/awardwinning-single-malt). According to its website, Johnnie Walker Gold Reserve is "the Celebration Blend, a personal creation of Master Blender Jim Beveridge." The name for the bottle isn't merely to signify its prestige. Part of the blend includes Clynelish Single Malt, which is created in a distillery fed with water from hills where gold was once discovered. Johnnie Walker Gold Reserve has won many major awards, including four Le Mode Selection Grand Golds, four Double Golds at the San Francisco World Spirits Competition, and two Masters at the Scotch Whisky Masters 2016. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Blended Whiskeys:** Craft blended whiskeys, like Johnnie Walker Gold Reserve, are challenging traditional notions of Scotch whiskey and offering unique flavor profiles. - **Prestige Spirits:** Premium blended whiskeys, such as Johnnie Walker Gold Reserve, are reviving the prestige of blended spirits and gaining recognition as highly regarded alternatives to single malts. - **Celebration Blends:** The rise of celebration blends, exemplified by Johnnie Walker Gold Reserve, highlights the artistry and personal touch of master blenders in creating unique and award-winning whiskey experiences. ### Where This Applies - **Liquor Distilleries:** Liquor distilleries can explore opportunities in creating craft blended whiskeys that challenge traditional whiskey categories and appeal to connoisseurs. - **Premium Spirits Brands:** Premium spirits brands have the opportunity to revive the prestige of blended spirits by offering high-quality and award-winning blended whiskey options. - **Whiskey Competitions:** Whiskey competitions, like Le Mode Selection and Scotch Whisky Masters, can promote celebration blends like Johnnie Walker Gold Reserve and recognize the artistry of master blenders. ## Related on Trend Hunter - [Lunar New Year Scotches](https://www.trendhunter.com/trends/johnnie-walker-king-george-v-lunar-new-year-tiger-edition.md) - [Exclusive Umami-Flavored Whiskeys](https://www.trendhunter.com/trends/johnnie-walker-3.md) - [NFT-Paired Whiskies](https://www.trendhunter.com/trends/johnnie-walker-masters-of-flavour.md) - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md) - [Ultralight Premium Whiskey Bottles](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ultra.md) - [Crystal-Clear Whiskey Spirits](https://www.trendhunter.com/trends/chivas-regal-crystalgold.md) - [Ultra-Light Premium Whisky Bottles](https://www.trendhunter.com/trends/blue-label-ultra.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/johnnie-walker-blue-label-1.md) - [Fruity Sweet Whiskys](https://www.trendhunter.com/trends/johnnie-walker-black-ruby.md)