# Bike Tribes John WIlliamson Explores Different Bicycle Cultures By Andrew Robichaud | Published 2009-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/john-williamson-biker-tribes References: [behance.net](http://www.behance.net/Gallery/Biker-Tribes/253045) & [jonathanwilliams](http://www.jonathanwilliams.co.uk/) Have you ever heard that “... it’s as easy as riding a bike?” That saying comes from the fact that riding a bike is extremely easy and pretty much everyone knows how to do it. In John Williamson’s art collection, ‘Biker Tribes,’ he takes a brief look at the ever expanding and encompassing culture that is the bicycle. There is no person who can’t ride a bike. There are different bikes for different occasions and scenarios. Whether you’re a business man, a [stunt-biker](https://www.trendhunter.com/trends/motorcycletraining-gadgets-rawrrs-wheelie-helper-is-the-perfect-practice-to) or a [mom taking her children to school](https://www.trendhunter.com/trends/urbanisto-ebike), no one is excluded by the [cycling culture](https://www.trendhunter.com/trends/neighborhood-x-palace). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Bicycle Diversity:** As more individuals become interested in the cycling culture, there is an opportunity to develop bicycles tailored to specific lifestyles; such as a bike for business professionals with features such as storage space or a bike for families with safety features. - **Eco-friendly Transportation:** As car transportation is associated with pollution and high expenses, developing more efficient bikes for mass use is an opportunity to promote environmental conservation and cheaper transportation. - **Cycling Events:** Organizing citywide cycling events can be used to kickstart a cycling culture in areas not accustomed to biking and inspire a movement of eco-friendly transportation. ### Who This Affects Most - **Bicycle Manufacturing:** Opportunity for bicycle manufacturers to develop product lines that cater to specific lifestyles such as business professionals, families and stunt-bikers. - **Urban Transportation:** With cycling as a cheaper and eco-friendly mode of transportation, government and private companies can invest in the development of cycling infrastructure as part of an urban transport plan. - **Tourism:** Cycling events can be combined with tourism to promote a local area and attract tourists while promoting the health benefits of cycling. ## Related on Trend Hunter - [Cycling Enthusiast Hubs](https://www.trendhunter.com/trends/thecyclingcollective.md) - [Perfectly Fitted Bicycles](https://www.trendhunter.com/trends/customizable-bicycle.md) - [Artist-Envisioned Electric Bikes](https://www.trendhunter.com/trends/artist-collaboration-series.md) - [Pride-Celebrating Bike Collections](https://www.trendhunter.com/trends/pride-artist-series.md) - [Vintage Car-Inspired Bikes](https://www.trendhunter.com/trends/mosaic-gt2x-radavist.md) - [Colorful Cycling Capsules](https://www.trendhunter.com/trends/dream-together.md) - [Collaborative Artistic Bicycle Designs](https://www.trendhunter.com/trends/david-carson.md) - [STEM-Inspired Balance Bikes](https://www.trendhunter.com/trends/balance-bike1.md) - [Triangle-Shaped Bicycle Wheels](https://www.trendhunter.com/trends/triangleshaped-bicycle.md)