# Collectible Character Fragrances Lionsgate and Scentbird Developed a John Wick-Inspired Fragrance By Laura McQuarrie | Published 2026-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/john-wick-inspired-fragrance References: [prnewswire](https://www.prnewswire.com/news-releases/lionsgate-and-scentbird-team-up-on-john-wickinspired-fragrance-302704816.html) & [scentbird](https://www.scentbird.com/) Fragrance discovery platform [Scentbird](https://www.trendhunter.com/trends/scentbird-x-outlander) collaborated with Lionsgate on an [officially licensed John Wick-inspired fragrance](https://www.trendhunter.com/trends/heretic-parfum-nosferatu) that's aromatic and woody. Inspired by the iconic franchise, the John Wick Eau de Parfum shares an experience that's full of dynamism, intensity, sophistication and story from a gunmetal accord, spiced lemon, clary sage, cedarwood and amber bourbon. The John Wick Eau de Parfum will be available for a limited time through [Scentbird via subscription](https://www.trendhunter.com/trends/scentbird-society) and select à la carte formats, appealing to collectors and newcomers to the Scentbird brand. This eau de parfum's launch will be supported with social-first content, creator partnerships, and a fully integrated on-site experience. "We're blending storytelling, collectibility, and community in a way that feels fresh, unexpected, and unmistakably Scentbird," said Elena Lécué, CMO at Scentbird. ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 95% | Activity: 96% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Licensed Character Fragrances:** Aromas tied to film and game IP are creating multisensory extensions of stories that can redefine how fandom is monetized through collectible scent products. - **Subscription Limited-drops:** Limited-time subscription offerings are combining scarcity with recurring revenue models to transform one-off product launches into ongoing community-driven engagements. - **Social-first Fragrance Marketing:** Creator-led, short-form content strategies are reshaping discovery and purchase paths for fragrances by prioritizing narrative, authenticity, and shareable moments over traditional advertising. ### Sectors Adopting This - **Beauty and Fragrance Retail:** Retailers that integrate storytelling and collectible formats are positioned to disrupt shelf economics by elevating scent from commodity to experiential, higher-margin products. - **Entertainment and IP Licensing:** Franchises that expand into lifestyle products like fragrances can unlock new revenue streams and deepen fan attachment through tangible, narrative-infused merchandise. - **Creator Economy and Influencer Marketing:** Influencer partnerships that co-create or serialize product drops have the potential to restructure product launch dynamics by embedding social proof and community curation into commerce. ## Related on Trend Hunter - [Curated High-End Fragrance Collections](https://www.trendhunter.com/trends/curated-highend-fragrance-collection.md) - [Historical Series Fragrance Collections](https://www.trendhunter.com/trends/scentbird-x-outlander.md) - [Lunar Festivity Fragrance Collections](https://www.trendhunter.com/trends/scentbird-year-of-the-horse-capsule.md) - [Nostalgic Toy-Inspired Fragrances](https://www.trendhunter.com/trends/strawberry-shortcake-scentbird-collection.md) - [Neuroscience-Inspired Elegant Cedar Fragrances](https://www.trendhunter.com/trends/scents-of-wood.md) - [Ritualistic Wellness Fragrances](https://www.trendhunter.com/trends/free-yourself.md) - [TV Series Fragrance Ranges](https://www.trendhunter.com/trends/scentbird-x-grosse-pointe-garden-society-collection.md) - [Multi-Sensory Movie Experiences](https://www.trendhunter.com/trends/scentbird-x-i-know-what-you-did-last-summer.md) - [Romantasy Fragrance Sets](https://www.trendhunter.com/trends/onyx-storm-discovery-set.md)