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# Cotton Candy Lipstick
John Wallace's Fashion Photography Emphasizes Sweet Sensuality

By Marissa Brassfield | Published 2009-08-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/john-wallace-photography
References: [behance.net](http://www.behance.net/Gallery/untitled/285616) & [wallacefoto](http://www.wallacefoto.com/)

John Wallace's photography seems to be marked by a focus on sensuality through the use of candy-colored lips and gravity-defying hair. The images in this untitled photo set certainly demonstrate both of those themes in spades.

We've seen a marked return to more classic sensuality that steers away from sexualized body parts like the breasts and genitals towards the neck, collarbone and mouth.

**Implications** - John Wallace photography captures an element of youth and sensuality at the same time. These lips to me almost seem hyper-real with their candy sheen. I enjoyed John Wallace' photos so much that I took the time to go through more than once; truly a rewarding experience for anyone who like photography.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 60% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Classic Sensuality:** Opportunity for beauty brands to create products that emphasize classic sensuality and focus on features like the neck, collarbone, and mouth.
- **Youthful Glamour:** Opportunity for fashion and beauty industries to explore youth-focused aesthetics, incorporating candy-colored lips and gravity-defying hair.
- **Hyper-real Imagery:** Opportunity for photographers and visual artists to experiment with hyper-real techniques that enhance the appearance of features, like candy-colored lips, for visually impactful images.

### Sectors Adopting This

- **Beauty:** Beauty brands can tap into the trend of classic sensuality by developing products that highlight features such as the neck, collarbone, and mouth.
- **Fashion:** Fashion industry can embrace the trend of youthful glamour by incorporating candy-colored lips and gravity-defying hair in their designs and campaigns.
- **Photography:** Photographers and visual artists can explore the trend of hyper-real imagery by using techniques that enhance the appearance of features, like candy-colored lips, to create visually impactful images.

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