# Cougar College Fans Courteney Cox Latest Star to Jump on ‘John Wall Dance' Bandwagon By Brian G Randles | Published 2009-12-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/john-wall-dance References: [kentuckysportsradio](http://kentuckysportsradio.com/?p=38440) & [facebook](http://www.facebook.com/#/pages/The-John-Wall-Dance/329169300257) OK, I promised myself I would not write this up since I am extremely biased, but the ‘John Wall Dance’ has gotten too big for me to ignore. The freshman basketball player from the [University of Kentucky](https://www.trendhunter.com/trends/collegiate-footwear-collection) did his version of a dance called ‘The Shizz’ when the season kicked off at the annual ‘[Big Blue Madness](https://www.trendhunter.com/trends/big-blue-buzzballz)’ in Lexington, KY. Since then, John Wall has established himself as the premier [college basketball player](https://www.trendhunter.com/trends/womens-college-basketball) in the country on one of the nation’s best teams. His (and Kentucky’s) success has lead to a viral explosion of photoshopped versions of the ‘John Wall Dance,’ as well as countless videos of fans reenacting the crowd-pleaser all over the world. Celebs such as Courteney Cox, Drake, Kris Allen, and UK alumna Ashley Judd have all gotten in on the ‘John Wall Dance’ action. Again, I am biased since I graduated from the school, but check out the attached pictures and videos and see why everyone loves doing the relentlessly entertaining ‘John Wall Dance.’ And one more thing… Go Cats! ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Viral Dance Trends:** There is a disruptive innovation opportunity for creating new viral dance trends that can capture the attention of a wide audience. - **Celebrity Participation in Dance Trends:** There is a disruptive innovation opportunity for developing a platform that allows celebrities to easily participate in and promote popular dance trends. - **Fan Engagement with College Sports:** There is a disruptive innovation opportunity for leveraging fan engagement with college sports through interactive experiences and social media campaigns. ### Who This Affects Most - **Entertainment:** The entertainment industry has an opportunity to capitalize on the popularity of viral dance trends by creating engaging content and platforms. - **Social Media:** The social media industry has an opportunity to facilitate and amplify the spread of viral dance trends through innovative sharing features and algorithms. - **Sports Marketing:** The sports marketing industry has an opportunity to enhance fan engagement with college sports by integrating popular dance trends into game experiences and merchandise. ## Related on Trend Hunter - [Athletic Nail Polish Ambassadors](https://www.trendhunter.com/trends/sally-hansen-and-jared-mccain.md) - [College-Inspired Footwear Capsules](https://www.trendhunter.com/trends/collegiate-footwear-collection.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Collegiate Athlete-Supporting Brands](https://www.trendhunter.com/trends/collegiate-basketball-players.md) - [Dynamic Basketball-Informed Marketing Campaigns](https://www.trendhunter.com/trends/ncaa-athletes.md) - [Basketball-Inspired Undergarments](https://www.trendhunter.com/trends/tommy-johns-tournament-collection.md) - [Candy Bar Basketball Promotions](https://www.trendhunter.com/trends/reeses-ultimate-basketball-team.md) - [Branded Female Athlete Campaigns](https://www.trendhunter.com/trends/bracket-gap-challenge.md) - [Women’s College Basketball-Themed Capsules](https://www.trendhunter.com/trends/womens-college-basketball.md)