# Rustic Men's Streetwear The John Varvatos Spring 2012 Menswear Collection at Milan Fashion Week By Marissa Brassfield | Published 2011-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/john-varvatos-spring-2012 References: [labdailyblog](http://www.labdailyblog.com/?p=28146) & [johnvarvatos](http://www.johnvarvatos.com/) The John Varvatos Spring 2012 menswear collection shown at Milan Fashion Week exhibited a handsome mix of [rustic fabrics and rugged aesthetics](https://www.trendhunter.com/trends/brucolic) made suitable for modern urban warriors. The line still took cues from women's fashion, infusing floral patterns into suiting and finishing outfits with accessories like long scarves or satchels; however, this isn't the feminized menswear we've seen from other designers in previous seasons. Indeed, the John Varvatos Spring 2012 contains many pieces that even a man's man will love. [Perfectly tailored trousers](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), patriotic scarves and basic yet comfortable sweaters are just some of the pieces that will appeal to those who prefer a more [masculine look](https://www.trendhunter.com/trends/soft-touch-by-bugatchi). I especially like the tan and neutral-hued blazers shown at Milan Fashion Week. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **RUSTIC FABRICS:** The use of rustic fabrics in menswear presents an opportunity for designers to create a rugged and masculine aesthetic. - **URBAN WARRIORS:** The rise of urban warrior-inspired fashion opens up opportunities for brands to create streetwear collections with a rugged and stylish edge. - **MASCULINE LOOK:** The demand for more masculine fashion options provides an opportunity for designers to create tailored pieces and basic yet comfortable attire for men. ### Industries Being Reshaped - **MENSWEAR:** The menswear industry can capitalize on the trend of incorporating rustic fabrics and rugged aesthetics in their collections. - **FASHION DESIGN:** Fashion designers can explore the concept of urban warriors and incorporate masculine elements into their designs to create innovative streetwear collections. - **ACCESSORIES:** The accessories industry can benefit from the trend of adding scarves, satchels, and other masculine accessories to complement the rustic menswear aesthetic. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md)