# Rockstar Cowboy Runways The John Varvatos Fall/Winter 2013 Collection is Edgy and Western-Ready By Jana Pijak | Published 2013-01-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/john-varvatos-fallwinter-2013 References: [fuckingyoung.es](http://fuckingyoung.es/john-varvatos-fallwinter-2013/) & [johnvarvatos](http://www.johnvarvatos.com/) The John Varvatos Fall/Winter 2013 menswear collection marries western style inspirations with the American designer's signature rock-and-roll aesthetic. Fusing deconstructed silhouettes with [classically tailored outerwear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) and cowboy headwear accessories, this edgy collection epitomizes an effortlessly cool air. From luxe leathers to rich wools and brocade-inspired prints, the John Varvatos Fall/Winter 2013 menswear collection is designed for the rocker at heart. A touch gothic, this sophisticated runway show features western undertones that reference the style aesthetic of the classic American outlaw. With a mostly dark palette, the collection fuses black tones along with deep crimsons, royal purples and sophisticated navy blues. Showcasing a sea of [rich texture](https://www.trendhunter.com/trends/high-winter), this classically chic collection redefines rockstar styling making it less campy but instead more dapper and debonair. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 96% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Western-inspired Menswear:** Expanding on the popularity of John Varvatos' Fall/Winter 2013 collection, there is an opportunity to create a line of western-inspired menswear that combines rugged style with a modern twist. - **Deconstructed Silhouettes:** The success of the John Varvatos Fall/Winter 2013 collection highlights the potential for deconstructed silhouettes to disrupt the menswear industry, transforming traditional tailoring with a unique and edgy aesthetic. - **Rocker Fashion with Gothic Undertones:** The John Varvatos Fall/Winter 2013 collection presents a new opportunity in the fashion industry to incorporate gothic undertones into rocker-inspired fashion, appealing to those who seek a dark, sophisticated style. ### Who This Affects Most - **Menswear:** The success of the John Varvatos Fall/Winter 2013 collection emphasizes the potential for innovation within the menswear industry, particularly in creating collections that combine western and rocker aesthetics. - **Fashion Accessories:** Expanding on the cowboy headwear accessories featured in the John Varvatos Fall/Winter 2013 collection, there is an opportunity to disrupt the fashion accessories industry by designing unique and stylish headwear for men. - **Textile Manufacturing:** The use of luxe leathers, rich wools, and brocade-inspired prints in the John Varvatos Fall/Winter 2013 collection highlights the disruptive potential in the textile manufacturing industry to create innovative fabrics and materials for high-end menswear. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Fall-Ready Bejewelled Denim Capsules](https://www.trendhunter.com/trends/jacob-cohn.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)