# Necklace-Wearing Perfume Bottles John Varvatos 10th Anniversary Fragrance Comes with Sleek Chain By Summer Luu | Published 2011-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/john-varvatos-10th-anniversary-fragrance References: [thedieline](http://www.thedieline.com/blog/2011/3/18/john-varvatos-10th-anniversary-fragrance.html) & [johnvarvatos](http://www.johnvarvatos.com/) The new John Varvatos 10th Anniversary Fragrance celebrates the luxe menswear label's 10th year in the fashion game. The fragrance was designed by Yard creative agency, who had a goal to create a [packaging design](https://www.trendhunter.com/trends/handbag-scents) that made a bold statement, just like the rest of the pieces in the contemporary John Varvatos men's line. Staying true to the edgy, rock 'n' roll heritage of the brand, the [cologne bottle](https://www.trendhunter.com/trends/collectors-copper-bottle) has a sleek, metallic silver body with nothing other than a [dog tag chain around its neck](https://www.trendhunter.com/trends/dior-necklace). The reflective design is definitely eye-catching; what's neat about the product is that when you're done with the bottle, you can wear the branded chain necklace yourself. The John Varvatos 10th Anniversary Fragrance is smooth, elegant and suave, portraying the image of the modern man. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Necklace-wearing Perfume Bottles:** Disruptive innovation opportunity: Integrate wearable accessories into product packaging to provide additional value and enhance brand experience. ### Sectors Adopting This - **Fragrance Industry:** Disruptive innovation opportunity: Explore unique packaging designs and integrating wearable elements to differentiate and attract consumers. ## Related on Trend Hunter - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md) - [Perfume Bottle Ornaments](https://www.trendhunter.com/trends/perfume-bottle-ornaments.md) - [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md) - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Playful Next-Gen Colognes](https://www.trendhunter.com/trends/notewrks.md)