# Greaser Hairstyles for Women MaxMara SS09 Campaign Channels John Travolta in Grease By Bianca | Published 2009-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/john-travolta-hair-maxmara-ss09-grease References: [trendhunter](http://www.trendhunter.com) Remember John Travolta’s hairstyle in Grease? The slicked back sides, with the overflowing puff in front that Danny Zucko, Kenickie and the rest of the T-Birds wore? Well, that look is back, but this time, it’s for the ladies. In their Spring/Summer 2009 ad campaign, MaxMara had the locks of their ladies twisted into these [masculine bouffants](https://www.trendhunter.com/trends/hair-ballad), a feminine twist on the look John Travolta made so famous in the [1978 musical flick](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1). The MaxMara SS09 print ads were shot by British fashion photographer Craig McDean, and featured models Lakshmi Menon and Eniko Mihalik. [Masculine or androgynous fashions for women](https://www.trendhunter.com/trends/wildest-ones-yet) have been a recurring theme in the last year. Check out a few more examples below. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Masculine Fashion for Women:** Opportunity for clothing brands to create and market gender-fluid fashion lines. - **Revival of Retro Hairstyles:** Opportunity for hairstylists and salons to offer greaser-inspired hairstyles for women. - **Gender-blurring Advertising Campaigns:** Opportunity for advertisers to challenge traditional gender norms by featuring androgynous hairstyles in their ads. ### Where This Applies - **Clothing Brands:** Disruptive innovation opportunity: Design gender-fluid clothing lines that cater to a broader audience. - **Hairstylists and Salons:** Disruptive innovation opportunity: Offer retro-inspired greaser hairstyles for women, tapping into the nostalgia market. - **Advertising Agencies:** Disruptive innovation opportunity: Create gender-blurring advertising campaigns that challenge traditional gender roles and stereotypes. ## Related on Trend Hunter - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md)