# Models Eating McDonald's John Tan Casting's 'The Heat is On' Rocks Big Macs in Public By Marissa Brassfield | Published 2009-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/john-tan-casting-the-heat-is-on References: [thefashionisto](http://thefashionisto.com/blog/2009/07/john-tan-casting-the-heat-is-on/) & [johntancasting.blogspot](http://johntancasting.blogspot.com/2009/07/heat-is-on-jakecjaidenford-models.html) If you've ever wondered what a male model's life is like, John Tan Casting's 'The Heat is On' will give you a glimpse. This shoot places models Aiden Andrews, Jake Madden and CJ Hancock throughout New York City in [swimwear](https://www.trendhunter.com/trends/this-is-my-taste-campaign) and other summer gear. 'The Heat is On' is styled by [John Tan](http://johntancasting.blogspot.com/2009/07/heat-is-on-jakecjaidenford-models.html) and photographed by [Andrew Burmeister](http://www.andrewburmeister.com/). Check out ten of the images from the shoot above, and see the John Tan Casting link below for more. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 91% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Male Fashion Modeling:** Disruptive innovation opportunity: Integrate diverse body types in male fashion modeling to reflect real-world diversity. - **Outdoor Fashion Shoots:** Disruptive innovation opportunity: Incorporate unconventional locations and settings for outdoor fashion shoots to create unique and captivating visuals. - **Inclusive Fashion Styling:** Disruptive innovation opportunity: Embrace inclusivity in fashion styling by featuring models of different backgrounds, sizes, and identities. ### Industries Being Reshaped - **Fashion Modeling:** Disruptive innovation opportunity: Explore innovative methods of scouting and selecting fashion models to ensure representation and authenticity. - **Photography:** Disruptive innovation opportunity: Experiment with new photography techniques and styles to capture compelling images that challenge the norms of fashion photography. - **Fashion Styling:** Disruptive innovation opportunity: Rethink traditional fashion styling approaches and embrace a more inclusive and progressive mindset in the industry. ## Related on Trend Hunter - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [QSR Summer Pop-Ups](https://www.trendhunter.com/trends/mcdonalds-mexico.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Speed Dating Diners](https://www.trendhunter.com/trends/real-matches-are-back.md)