# Phantom Photography Beautifully Dark Work by John Scarisbrick Adds Appeal to Dreariness By Rose Nazarali | Published 2009-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/john-scarisbrick-photographer References: [kanyeuniversecity](http://www.kanyeuniversecity.com/blog/index.php?em3106=236742_-1__0_~0_-1_7_2009_0_0&eM=) & [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2009/07/beautiful-artwork-of-photographer-john_13.html) John Scarisbrick is known for his [fashionable ads](https://www.trendhunter.com/trends/the-room-by-gentle-monster) for [Diesel](https://www.trendhunter.com/trends/humansized-egg-installation), however the photographer has branched out into artistic pieces that are [dark and morbid](https://www.trendhunter.com/trends/darkest-campaign-yet), yet beautiful in their delivery. Artistically portraying ghostly images and zombie-like characters in dark and dreary habitats, these photos successfully display John Scarisbrick's dark side with a fashionable twist. **Implications** - It's almost impossible for something to truly be spooky and creepy while maintaining beauty, but art which manages to balance those concerns has the power to capture attention in a major way. This is one lesson that definitely can be applied to marketing and advertising, so companies looking to make a bold statement would be wise to keep this in mind whenever possible. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Dark Art Photography:** Exploring the intersection of darkness and beauty in photography, creating captivating and eerie visuals. - **Fashionable Morbid Aesthetics:** Infusing morbid elements into fashion and design to create visually striking and thought-provoking pieces. - **Balancing Spooky and Beauty:** Mastering the art of incorporating creepy and haunting elements into aesthetics while maintaining a sense of beauty and allure. ### Who This Affects Most - **Fashion and Advertising:** Opportunities for fashion brands to incorporate dark and morbid aesthetics into their campaigns, attracting attention and making a bold statement. - **Art and Photography:** Platform for artists and photographers to explore the beauty in the dark, creating visually captivating and intriguing works. - **Marketing and Branding:** Incorporating elements of darkness and spookiness into marketing strategies to create attention-grabbing and memorable campaigns. ## Related on Trend Hunter - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)