# Flower-Covered Fedoras John Rocha Spring 2010 Menswear Channels Femme Spring Fashion By Marissa Brassfield | Published 2009-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/john-rocha-spring-2010 References: [thefashionisto](http://thefashionisto.com/blog/2009/09/spring-2010-john-rocha/) & [johnrocha.ie](http://www.johnrocha.ie/) These photos are from the John Rocha Spring 2010 menswear collection, but the [flower-covered fedoras](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent) make me think that Rocha derived some inspiration from women's hats. The choice to mix flowers and fedoras is a curious one, but this [inherent femininity](https://www.trendhunter.com/trends/contemporary-femininity) is tamed somewhat by the oversized peacoats that many of the models wore. Check out more images of the John Rocha Spring 2010 collection from London Fashion Week in the gallery above. **Implications** - Contemporary society has placed an increased premium on owning clothing and goods that are unique in design, fabric, and brand. A company can capitalize on this by creating products so [avant-garde](https://www.trendhunter.com/trends/brucolic) as to be instantly recognizable. They will attract interest from style-conscious consumers and fashionistas alike. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Avant-garde Fashion:** Opportunity to create unique and recognizable clothing that appeals to style-conscious consumers. - **Mixing Masculinity and Femininity:** Chance to experiment with combining traditionally masculine and feminine elements, like flower-covered fedoras paired with oversized peacoats. - **Elevating Accessories:** Potential to innovate and reimagine accessories, such as incorporating flowers into traditionally masculine items like fedoras. ### Sectors Adopting This - **Fashion Design:** Opportunity for fashion designers to push boundaries and create unconventional garments. - **Accessories Manufacturing:** Potential to explore new materials and techniques to create unique accessories that blend traditionally gendered elements. - **Marketing and Retail:** Chance to promote and sell avant-garde fashion and accessories to a style-conscious target market. ## Related on Trend Hunter - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)