# Floppy Hat Fashion The John Patrick SS11 Collection is Inspired by Water By Meghan Young | Published 2010-09-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/john-patrick-ss11 References: [johnpatrickorganic](http://www.johnpatrickorganic.com) The John Patrick SS11 collection represents something very noble: water. Not only are the [minimalistic designs](https://www.trendhunter.com/trends/stein) inspired by this life-sustaining element, they are also part of a small movement that encourages the appreciation and protection of this essential resource. With a portable NYC tap water station placed outside his hotel, he is bringing attention not only to his [clean John Patrick SS11 collection](https://www.trendhunter.com/trends/pac-collection), but also to the idea of drinking from the tap (via the bottle). “I feel a sense of needing to do more to protect the environment,” says Patrick. “It's incredibly important to tread lightly on the Earth, and there's always room for improvement.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 57% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Water-inspired Fashion:** The incorporation of water-inspired designs and themes in fashion could disrupt the industry and appeal to environmentally conscious consumers. - **Tap Water Advocacy:** Advocating for tap water consumption could disrupt bottled water sales and inspire sustainable water usage. - **Eco-friendly Fashion:** The trend towards sustainable and environmentally friendly fashion is disrupting the industry and creating opportunities for innovative designers and brands. ### Industries Being Reshaped - **Fashion:** Incorporating environmentally conscious themes and sustainably sourced materials in fashion could disrupt the industry and appeal to socially responsible consumers. - **Beverage:** Advocating for tap water consumption could disrupt the bottled water industry and encourage sustainable usage practices. - **Water Conservation:** The movement towards water conservation and protecting this essential resource could disrupt industries related to water usage and management, creating opportunities for sustainable innovation. ## Related on Trend Hunter - [Eco-Conscious Rain-Harvesting Headwear](https://www.trendhunter.com/trends/daughters-of-rain.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md)