# Tennis Pro PSAs John McEnroe Teams Up With PETA on Neutering Issue By Andrew Robichaud | Published 2009-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/john-mcenroe-peta References: [ecorazzi](http://www.ecorazzi.com/2009/06/29/tennis-star-john-mcenroe-promotes-spaying-and-neutering-in-psa/) & [peta.org](http://www.peta.org/) The issue of spaying and neutering animals is a huge issue that is at the forefront of animal activism. In this PSA featuring former tennis pro (and angry mouthpiece) John McEnroe, it states that “...shelters have to kill more than 4 million animals every year just because there’s not enough good homes out there.” The ad is strong and slightly humorous (I won’t give it away) which doesn’t force the viewer into a belief but solidifies PETA’s stance on the issue. John McEnroe is also a wonderful addition to the problem at hand. Check it out and give it some thought. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 13% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Animal Activism:** Disruptive innovation opportunities include the development of innovative solutions and technologies to reduce the need for animal shelters and increase the availability of good homes for animals. - **Public Service Advertising:** Disruptive innovation opportunities involve creating innovative and impactful campaigns that raise awareness and promote behavioral change on important social issues. - **Collaborations:** Disruptive innovation opportunities lie in forming unexpected partnerships, like John McEnroe teaming up with PETA, to amplify the message and reach a wider audience. ### Who This Affects Most - **Animal Welfare:** Disruptive innovation opportunities include the development of new adoption models, technologies, and services to address the challenges faced by animal shelters and promote responsible pet ownership. - **Advertising and Marketing:** Disruptive innovation opportunities lie in incorporating humor, creativity, and powerful storytelling techniques into public service advertising campaigns to engage and resonate with audiences. - **Sports and Entertainment:** Disruptive innovation opportunities involve leveraging the influence and star power of athletes and celebrities to raise awareness and support important social causes. ## Related on Trend Hunter - [Service Humans Programs](https://www.trendhunter.com/trends/service-humans-needed.md) - [Sports-Inspired Digital Docuseries](https://www.trendhunter.com/trends/digital-docuseries.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Tennis Star Coffee Campaigns](https://www.trendhunter.com/trends/lavazza-and-jannik-sinner.md) - [Tennis Star Yogurt Partnerships](https://www.trendhunter.com/trends/chief-progress-officer.md) - [Collaborative Domestic Violence Campaigns](https://www.trendhunter.com/trends/sarah-hyland.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md)