# John Maeda's Law of Simplicity Reebok Timetanium (Follow-up) By jelalyn | Published 2007-11-09 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/john-maeda-laws-of-simplicity-reebok-timetaniumfollow References: [highsnobiety](http://www.highsnobiety.com/home/the_daily_news/archive/2007/november/07/reebok_x_john_maeda_timetanium/index.htm) Earlier we featured John Maeda's [Timetanium](http://www.trendhunter.com/trends/sneaker-algorithm-john-maeda-for-reebok), the algorithm-inspired Reebok sneaker. It is quite interesting how the world of mathematics can integrate well with design to create a very cool shoe. Here we present to you a video on how John Maeda created the sneakers. Timetanium is actually a product of the mathematician's "Laws of Simplicity"-10 methods on how to simplify things. It is a revolutionary result of the [integration of technology with the aesthetics](https://www.trendhunter.com/trends/hal-studios-gelnyc-2). Check out the video below and the original post for more details: ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Algorithm-inspired Design:** Opportunity to create innovative products that combine mathematics and design, like the Timetanium sneaker. - **Integration of Technology and Aesthetics:** Disruptive potential to create revolutionary products by seamlessly merging technology and visual appeal. - **Simplicity as a Design Principle:** Opportunity to develop products that adhere to the Laws of Simplicity, allowing for streamlined and user-friendly experiences. ### Who This Affects Most - **Fashion:** Fashion brands can explore algorithm-inspired designs to offer unique and mathematically influenced products. - **Technology:** Tech companies can leverage the integration of technology and aesthetics to develop groundbreaking products with enhanced visual appeal and functionality. - **Product Design:** Design firms can focus on incorporating simplicity as a key design principle, creating products that prioritize user experience and ease of use. ## Related on Trend Hunter - [3D-Printed Skeletal Sneakers](https://www.trendhunter.com/trends/exoskyn.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [AI-Generated Footwear Designs](https://www.trendhunter.com/trends/puma-inverse.md) - [Building Block Footwear Models](https://www.trendhunter.com/trends/lego-air-jordan-11.md) - [Minimalist Slip-On Sneakers](https://www.trendhunter.com/trends/f50-silver-metallic.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Second Skin-Feeling Collaborative Shoes](https://www.trendhunter.com/trends/peu.md) - [Martial Arts Sneakers](https://www.trendhunter.com/trends/taekwondo-f50-selene.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md)