# Design-Led Lifestyle Brands The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag By Kanesa D | Published 2023-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/john-lewis-partnership References: [fashionunited.uk](https://fashionunited.uk/news/fashion/john-lewis-partnership-unveils-new-lifestyle-brand/2023101772127) & [johnlewispartnership](https://www.johnlewispartnership.co.uk/)  The [John Lewis Partnership](https://www.trendhunter.com/trends/buildtorent-homes) is embarking on a new venture by launching a design-oriented lifestyle brand named '[Made With Care](https://www.trendhunter.com/trends/sacred-serum).' Under the 'Made With Care' banner, the brand's debut offering is a vibrant 'shopper' tote bag. It's designed by 18-year-old aspiring artist Michael Archibald from Glasgow and exemplifies the brand's commitment to showcasing the work of individuals who have grown up in the care system. Beyond its appeal as a stylish accessory, the tote will also contribute to the 'Building Happier Futures' employability initiative. Launched a year ago, this program focuses on providing employability programs for individuals who have a background in the care system. Starting December 11, this unique tote bag will be available at John Lewis and [Waitrose](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote) stores. Image Credit: John Lewis Partnership ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 4% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Design-led Lifestyle Brands:** An emerging trend in the retail industry, design-led lifestyle brands combine stylish products with a social cause, creating opportunities for collaboration with talented individuals. - **Youthful Art Collaborations:** Collaborating with young artists to create unique and vibrant designs is a growing trend, offering disruptive innovation opportunities for brands to showcase emerging talent. - **Social Impact Initiatives:** Companies are increasingly incorporating social impact initiatives into their brand strategies, creating opportunities for meaningful partnerships and supporting employability programs. ### Industries Being Reshaped - **Retail:** The retail industry has seen the rise of design-led lifestyle brands, creating new market opportunities for stylish and socially-conscious products. - **Art:** The art industry can benefit from collaborating with young artists to create innovative and eye-catching designs for various products. - **Social Services:** The social services industry can explore partnerships with companies that have social impact initiatives, supporting employability programs for individuals with a background in the care system. ## Related on Trend Hunter - [Cultural Capsule Collaboration](https://www.trendhunter.com/trends/labrum-x-john-lewis.md) - [Artistically Adorned Backpacks](https://www.trendhunter.com/trends/artlifting.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Collaborative Leather Goods Brands](https://www.trendhunter.com/trends/peter-james.md) - [Retail Giant Housing Developments](https://www.trendhunter.com/trends/buildtorent-homes.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Heartfelt Christmas Campaigns](https://www.trendhunter.com/trends/gifting-hour.md) - [Collaborative Branded Tote Bags](https://www.trendhunter.com/trends/neighborhood-and-ll-bean.md)