# British Goose Down Bedding John Lewis' 'The Ultimate Collection' is Designed for Side Sleepers By Kanesa D | Published 2024-01-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/john-lewis-2 References: [johnlewis](https://www.johnlewis.com/john-lewis-the-ultimate-collection-british-goose-down-standard-pillow-soft-medium/p3021080?irclickid=QgrQDHR%3AxxyPW6iTXRQi9Tg%3AUkH2b1TBrXzLWc0&irgwc=1&tmcampid=99&s_afcid=af_10078_Content&tgclid=0c01000f-0cad-4b04-9300-1a8b65a6b8b6)  The Ultimate Collection from [John Lewis](https://www.trendhunter.com/trends/john-lewis-3) unveils a [luxurious sleep experience](https://www.trendhunter.com/trends/the-ultimate-snooze) with its carefully crafted pillow, catering to front and back sleepers. Meticulously made in Lancashire, it features sumptuously [soft, lightweight, and quiet-down filling](https://www.trendhunter.com/trends/standard-fiber) from free-range geese. The Nomite™ certification ensures an allergen-free experience, employing a hygienic washing process and sealing fillings in a dust mite-resistant fabric cover. With the Downpass label, ethical sourcing and traceable supply chains guarantee product integrity, monitored by independent testing institutes. Responsibly sourced feathers and downs adhere to high animal welfare standards, assuring farm-to-product status. Additionally, embracing Better Cotton practices, this collection supports environmental conservation and workers' rights. Interested consumers can shop for The Ultimate Collection online on the John Lewis website. Image Credit: John Lewis ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 19% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Luxurious Sleep Experience:** John Lewis' 'The Ultimate Collection' offers a sumptuously soft and lightweight pillow for a luxurious sleep experience. - **Ethical and Transparent Sourcing:** The Downpass label guarantees ethical sourcing and traceable supply chains of responsibly sourced feathers and downs for bedding products. - **Environmental Conservation and Workers' Rights:** The Ultimate Collection supports environmental conservation and workers' rights through the embrace of Better Cotton practices. ### Sectors Adopting This - **Home Furnishings:** The Ultimate Collection presents disruptive innovation opportunities in the home furnishings industry by offering luxurious and ethical bedding options. - **Hospitality:** The luxurious sleep experience provided by The Ultimate Collection can disrupt the hospitality industry by offering a higher level of comfort and sustainability to guests. - **Animal Welfare:** The Ultimate Collection sets a disruptive path for the animal welfare industry by ensuring high standards and transparency in the sourcing of feathers and downs. ## Related on Trend Hunter - [Luxurious Ethical Bedding](https://www.trendhunter.com/trends/exclusive-bedding-collection.md) - [Luxurious Bed Comforters](https://www.trendhunter.com/trends/luxurious-bed-comforter.md) - [Canadian Luxury Pillow Brands](https://www.trendhunter.com/trends/femalefounded-luxury-pillow-brand.md) - [Environmentally Conscious Bamboo Pillows](https://www.trendhunter.com/trends/bamboo-down.md) - [Sustainable Hotel Brand Pillows](https://www.trendhunter.com/trends/marriott-down-alternative-eco-pillow.md) - [Ultra-Luxurious Bamboo Comforters](https://www.trendhunter.com/trends/down-alternative-comforters.md) - [Sustainable Plush Comforters](https://www.trendhunter.com/trends/organic-cotton-puff-comforter.md) - [Featherlight Ultra-Rare Down Jackets](https://www.trendhunter.com/trends/eiderdown-puffer-jacket.md) - [Cooling Eucalyptus Pillows](https://www.trendhunter.com/trends/eucalyptus-pillow.md)