# Melanin-Rich Skincare Lines John Legend Announces Launch of New Skincare Brand for People of Color By Niko Pajkovic | Published 2022-01-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/john-legend References: [cdn.livekindly.co](https://cdn.livekindly.co/john-legend-skincare/) Superstar musician John Legend has announced the launch of his new skincare line, which will offer a range of products formulated to meet the needs of people with [melanin-rich skin](https://www.trendhunter.com/trends/eadem). The progressive new brand is currently under development and has yet to be officially named by the musician. According to Legend, the idea to create a skincare line designed for darker skin tones was multifaceted. To start, he hopes that the brand will open up broader conversations regarding Eurocentric beauty standards by improving the representation of people of color within the industry. In order to develop the line, Legend has partnered with A-Frame, a Los Angeles-based holding company that focuses on progressive beauty. “The entire purpose of the business is to create products for people who need them the most,” said A-Frame’s chief brand officer Martin Ekechukwu. “And we’re defining ‘people who need them the most’ as Black, [Brown](https://www.trendhunter.com/trends/yoga-jeans-lily), Asian, and [people with disabilities] … anyone for whom there has been nothing specifically created for you, from the ground up.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 20% | Activity: 56% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Melanin-rich Skincare:** The development of skincare products formulated specifically for melanin-rich skin tones is a trend that prioritizes an underrepresented group in the industry. - **Inclusive Beauty Standards:** Brands that prioritize diversity in their product offerings and marketing campaigns have the potential to shift Eurocentric beauty standards towards inclusivity. - **Progressive Beauty Partnerships:** Partnerships between beauty brands and holding companies that prioritize progressive values can facilitate the development of innovative, inclusive products like melanin-rich skincare lines. ### Industries Being Reshaped - **Skincare:** The skincare industry has an opportunity to develop innovative products that prioritize underrepresented groups within the market, like those with melanin-rich skin tones. - **Beauty:** Beauty brands that prioritize inclusivity in their product offerings and marketing campaigns have the potential to disrupt Eurocentric beauty standards and cultivate a more diverse industry. - **Holdings Companies:** Holding companies that prioritize progressive values and partner with innovative beauty brands have the potential to facilitate inclusive product development within the industry, like the partnership between A-Frame and John Legend's melanin-rich skincare line. ## Related on Trend Hunter - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Celebrity-Backed Skincare Brands](https://www.trendhunter.com/trends/reframe-beauty.md) - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Inclusive Clinical Skincare](https://www.trendhunter.com/trends/reframe-by-savannah-james.md) - [Melanin-Focused Body Serums](https://www.trendhunter.com/trends/eadem.md) - [Actor-Founded Genderless Skincare](https://www.trendhunter.com/trends/sable.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md)