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# Celebrity-Voiced Home Assistants
A John Legend Google Assistant Will Soon Be Available

By Riley von Niessen | Published 2018-05-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/john-legend-google-assistant
References: [teenvogue](https://www.teenvogue.com/story/john-legend-google-assistant-voice) & [theverge](https://www.theverge.com/2018/5/8/17332014/google-assistant-voice-john-legend)

Those who've grown tired of the typical home assistant voices won't have to wait long until they can ask one of their favorite stars for help, with a John Legend [Google](https://www.trendhunter.com/trends/project-astra) Assistant and five others set to become available in the near future.

Google announced the inclusion of the celebrity voices at its I/O developer conference recently, and explained that the voices were made through a realistic text-to-speech service called WaveNet. Although the other celebrity voices that will be available on [Google Assistant home speakers](https://www.trendhunter.com/trends/amazon-echo-devices) and phones have yet to be revealed, consumers can expect them to become available later this year.

While the John Legend Google Assistant won't be able to answer every question, it will have the capability to take care of the basics, such as reporting the time and weather.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 28% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Celebrity-voiced Home Assistants:** The use of realistic text-to-speech services like WaveNet could revolutionize the home assistant market and increase consumer engagement by further personalizing the experience.
- **Smart Speaker Customization:** The trend of adding celebrity voices to smart speakers may lead to further customization options, including the ability to choose the voice of a loved one or friend.
- **Celebrity Voiceovers in Advertising:** The use of celebrity voices in home assistants could lead to an increase in advertising campaigns utilizing celebrity voiceovers to reach consumers.

### Industries Being Reshaped

- **Consumer Electronics:** The field of consumer electronics could benefit from the increased consumer demand for personalized voice assistants and further integration of realistic text-to-speech services.
- **Entertainment:** The entertainment industry could see an uptick in celebrity voiceover work as a result of the trend of adding celebrity voices to smart speakers and home assistants.
- **Advertising:** Advertising agencies and marketers can seize the opportunity to partner with celebrities and utilize their voices in advertising campaigns through home assistant devices.

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