# Modern Rowing Centers The John Ledden 'BoatHouse' Updates Chatham Area Rowing Association Digs By Marissa Brassfield | Published 2010-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/john-ledden-boathouse References: [behance.net](http://www.behance.net/gallery/BoatHouse/757244) & [wix](http://www.wix.com/jp3studio/jl06z71) Most boathouses are known for their traditional aesthetic, especially on the East Coast; the John Ledden 'BoatHouse' above, however, is a state-of-the-art facility designed for the [Chatham Area Rowing Association](https://www.trendhunter.com/trends/connected-indoor-rowing). It's outfitted with an observation deck, [modern locker rooms](https://www.trendhunter.com/trends/john-jay-college), a kitchen and common room, a two-bay storage room, a repair area and an observation deck. See more conceptual shots of the John Ledden 'BoatHouse' above. **Implications** - This particular example proves that even time-honored traditions can get a modern upgrade in convenience. North American consumers have become overwhelmingly accustomed to products being easy-to-use and, as such, any technological improvement that can be made to an existing product is expected to be improved upon. Enterprises can potentially spawn based solely on the concept of improving existent products. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Modern Boathouses:** Opportunity for businesses to design state-of-the-art boathouses with modern amenities and facilities. - **Upgrading Traditional Aesthetics:** Demand for modern upgrades to traditional designs and aesthetics in various industries. - **Convenience in Consumer Products:** Opportunity for businesses to innovate and improve existing products to meet consumer expectations of convenience. ### Industries Being Reshaped - **Architecture and Design:** Architects and designers can explore opportunities to create modernized boathouses with updated facilities and convenience features. - **Sports and Recreation:** Sports and recreation industry can invest in modernizing infrastructure, such as boathouses, to attract more participants and enhance user experience. - **Home Improvement:** Home improvement industry can tap into the trend of upgrading traditional aesthetics by offering modernized designs and amenities for residential properties. ## Related on Trend Hunter - [Design-Conscious Rowing Machines](https://www.trendhunter.com/trends/beam-rowing-machine.md) - [Heritage Timber Rowing Clubs](https://www.trendhunter.com/trends/klaksvik-row-club.md) - [Two-Storey Contemporary Houseboats](https://www.trendhunter.com/trends/garde-hvalse.md) - [Boat Design-Inspired Modern Homes](https://www.trendhunter.com/trends/three-mile-harbor.md) - [Sleek Compact Floating Homes](https://www.trendhunter.com/trends/blatto-boat.md) - [Sustainable Indoor Rowing Concepts](https://www.trendhunter.com/trends/lora.md) - [Premium Connected Rowing Machines](https://www.trendhunter.com/trends/connected-rowing-machine.md) - [Smart Resistance Rowing Machines](https://www.trendhunter.com/trends/keep-rower-a1.md) - [Mindful Study Spaces](https://www.trendhunter.com/trends/mindful-study-space.md)