# Social Media Network Infographics John Lanigan Shows How Visuals are Prevailing Online By Kevin Young | Published 2012-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/john-lanigan References: [adverblog](http://www.adverblog.com/2012/04/28/visual-social-network-infographic/) John Lanigan is the creator of this infographic that shows the importance of visuals in social media. Social media networking sites are prevailing and with massive online communities such as [Facebook](https://www.trendhunter.com/trends/social-media-backup-platform), which is reaching its one billion users mark, there's a growing trend for people to post their virtual life online. In recent times, the online world has been introduced to more visual social media sites such as [Pinterest](https://www.trendhunter.com/trends/the-think-party) where users can post and share their interests with photos. Pinterest is getting more traffic than Twitter, [LinkedIn](https://www.trendhunter.com/trends/linkedin-2), YouTube and Google+. This infographic demonstrates the value in visuals and how this tactic can generate more activity. It shows the meaning behind the importance and why brands should care. Take a look at this infographic to understand how visuals are becoming a more prominent feature in social media networking sites. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Visual Social Media:** There is an opportunity for businesses to invest in visual social media platforms like Pinterest in order to generate more activity and engagement with their brand online. - **Importance of Infographics:** As social media becomes more visual, there is an opportunity for businesses to create and share branded infographics as a way to communicate information to their audience. - **Growth of Online Communities:** The growing trend of people posting their virtual lives online presents an opportunity for businesses to tap into these communities and engage with potential customers in a more personal way. ### Sectors Adopting This - **Social Media Marketing:** Businesses in the social media marketing industry can utilize visual social media platforms and infographics to help their clients increase engagement and grow their online communities. - **Digital Advertising:** As the online world becomes increasingly visual, there is a disruptive innovation opportunity for businesses in the digital advertising industry to focus on creating visually engaging ads. - **E-commerce:** As more people turn to social media to share and discover products, there is an opportunity for e-commerce businesses to invest in visual platforms like Pinterest to increase sales and reach new customers. ## Related on Trend Hunter - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Professional Networking Platforms](https://www.trendhunter.com/trends/peerlist.md) - [Professional Network Visualizers](https://www.trendhunter.com/trends/graphone.md) - [Elevated Social Media Visuals](https://www.trendhunter.com/trends/socialscreenshots.md) - [AI Infographic Generators](https://www.trendhunter.com/trends/infography-v2.md) - [Linkedin Creator Features](https://www.trendhunter.com/trends/linkedin-2.md) - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [Travel Story Visuals](https://www.trendhunter.com/trends/travel-wrapped.md) - [AI Visualizer Tools](https://www.trendhunter.com/trends/ai-infographic-generator.md)