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# Villainous Wartime Attire
The John Galliano FW 12 Collection Plays on Both Sides

By Sophia Pelka | Published 2012-01-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/john-galliano-fw-12
References: [essentialhommemag](http://essentialhommemag.com/?p=689) & [johngalliano](http://www.johngalliano.com/main.asp)

The John Galliano FW 2012 collection is a mashup of wartime hero and villainous modern man.

Galliano takes viewers back to Prohibition America. With WWI-inspired uniform ensembles including wide-cut and cropped cropped trousers, the series has a heavy military influence. While many outfits encompassed the more [militant style](https://www.trendhunter.com/trends/selkies-the-libertine-collection), the other side of the collection radiated sleek suave characteristics. Super-slick, [pin-straight tailoring](https://www.trendhunter.com/trends/galilee-by-sea) mixed with royal-toned bedazzling kept the collation suave, but still wild. While the line included several memorable pieces, one in particular was a [plunging V-neck mink coat](https://www.trendhunter.com/trends/moncler-and-jw-anderson).

The John Galliano FW 2012 collection is for the romantic in every man.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 56% | Activity: 53% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Wartime-inspired Fashion:** Disruptive innovation opportunity: Create a line of modern clothing that combines military influences with sleek and sophisticated design elements.
- **Prohibition-era Style:** Disruptive innovation opportunity: Develop a collection of clothing that captures the essence of the Roaring Twenties with a contemporary twist.
- **Luxurious Tailoring:** Disruptive innovation opportunity: Introduce a line of impeccably tailored garments with opulent embellishments for a sophisticated and elegant look.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate historical references and military aesthetics into contemporary fashion designs.
- **Luxury Goods:** Disruptive innovation opportunity: Create high-end products that combine traditional craftsmanship with modern design elements, appealing to the affluent consumer.
- **Men's Fashion:** Disruptive innovation opportunity: Redefine traditional menswear by blending classic masculine elements with flamboyant details, catering to individuals who embrace both sophistication and bravado.

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