# Story-Telling Fashion Collections The John Galliano Fall Collection Delivers Old Hollywood Glamor By Amy Duong | Published 2018-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/john-galliano-fall References: [wwd](http://wwd.com/runway/fall-2018/paris/john-galliano/review/) & [elle](https://www.elle.com/runway/g19125513/john-galliano-runway-show-paris-fashion-week-fall-2018/) For the newest John Galliano Fall 2018 collection, designer Bill Gaytten conjures up a narrative to showcase the pieces. The story follows a travelling circus that passes through the American Midwest during the end of the Depression time era. While passing a town, the circus' burlesque star falls in love with one of the locals. The couple then comes to life in a wardrobe of [men's tweed materials, denim workwear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), and long johns, delivered in a vintage [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) style. To represent the old Hollywood vibes, there are details such as doctor's bags, pearls, wool socks, and black derbies to recall the flapper style of the time. The John Galliano Fall 2018 collection also offers some lingerie accents and translucent pieces, such as long coats and dresses. Image Credit: John Galliano ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 39% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Narrative Fashion:** Opportunity for designers to create fashion collections that tell a story and evoke a specific era or theme. - **Vintage Hollywood Style:** Potential for fashion brands to tap into the nostalgia for old Hollywood glamour and incorporate it into modern designs. - **Translucent Fashion:** Emerging trend of incorporating translucent materials into clothing to create a sense of ethereal beauty and elegance. ### Industries Being Reshaped - **Fashion Design:** Designers can explore the use of storytelling and vintage Hollywood aesthetics to create unique and memorable fashion collections. - **Film and Entertainment:** Opportunity for film and entertainment industries to collaborate with fashion brands to create costume designs that enhance storytelling and evoke specific eras or themes. - **Textiles and Material Science:** Growing demand for innovative translucent materials in fashion opens up opportunities for textile companies and material scientists to develop new materials and fabrics. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md)