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# Hobo Haute Couture
The John Galliano AW11 Runway Featured Vagrant Male Models

By Amelia Roblin | Published 2011-01-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/john-galliano-aw11
References: [fashionising](http://www.fashionising.com/events/b--Gallianos-wandering-vagabond-5789.html) & [johngalliano](http://www.johngalliano.com/)

Whether you call them drifters, vagabonds or nomads, these were the breed found on the latest John Galliano AW11 catwalk at [Paris Fashion Week](https://www.trendhunter.com/trends/nn07). The upcoming men's collection takes inspiration from some of the coldest civilizations on the planet, pulling [thick Russian garbs](https://www.trendhunter.com/trends/vowels-fw26) for impromptu appearing apparel.

Wearing [layers of wool, fleece an fur](https://www.trendhunter.com/trends/i-wool-survive), the derelict Siberian John Galliano AW11 models lead the coming year's style through a merciless snow squall.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 97% | Activity: 91% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Siberian Fashion:** Opportunity for innovative fashion designers to create collections inspired by Siberian winter style.
- **Drifter Chic:** Chance for fashion brands to incorporate elements of drifters' style into their collections, creating a new trend.
- **Vagrant Models:** Possibility for fashion houses to challenge traditional beauty standards by featuring unconventional models on the runway.

### Industries Being Reshaped

- **Fashion:** Fashion designers and brands can explore new ways of incorporating cold climate garments and aesthetics into their collections.
- **Modeling:** Modeling agencies and fashion houses have an opportunity to diversify their runway by showcasing models from different backgrounds and experiences.
- **Winter Apparel:** Companies specializing in winter clothing can leverage the trend of Siberian-inspired garments to create unique and stylish options for consumers.

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