# Crumpled Tissue Boxes John Brauer Creates a Container that Mimicks its Contents By Meghan Young | Published 2010-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/john-brauer References: [yankodesign](http://www.yankodesign.com/2010/04/27/crumply-box-crumply-tissue/) Although I've always known that [permanent tissue boxes](https://www.trendhunter.com/trends/kleenex-branding) are the way to go (I'm that person who wastes minutes carefully choosing disposable tissue boxes based on their designs), it was only until I stumbled upon John Brauer's clever design that I realized I've found 'The One.' Yes, I'm pretty neurotic at times. Inspired by the contents of this particular container, John Brauer has created a crumbly tissue box. Made from a [composite of PE and synthetic rubber](https://www.trendhunter.com/trends/paul-coenen-1), it is simple yet endearing. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** Innovative designs made from composite materials can transform the packaging industry and reduce environmental damage. - **Functional Aesthetics:** Containers that mimic their contents can appeal to consumers by offering more than just utilitarian use. - **Novelty Products:** Designs that deviate from traditional product forms can create a unique market and drive sales. ### Sectors Adopting This - **Packaging Industry:** Composite materials and unconventional designs can create new packaging business opportunities and improve its environmental impact. - **Houseware Industry:** Functional and appealing designs can significantly increase a product's marketability and brand loyalty within the houseware industry. - **Gift Industry:** Novelty products are a staple in the gift industry, and designs such as these can ensure steady sales by catering to a specific consumer demand. ## Related on Trend Hunter - [Stylish Tissue Box Covers](https://www.trendhunter.com/trends/tissue-box-cover.md) - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Cardboard-Inspired Ceramic Household Art](https://www.trendhunter.com/trends/cardboard-collection.md) - [Eco-Friendly Organized Containers](https://www.trendhunter.com/trends/tronco.md) - [Cardboard Box Furniture](https://www.trendhunter.com/trends/karton-furniture-collection.md) - [Hand-Crafted Wooden Stationary Boxes](https://www.trendhunter.com/trends/onebox.md) - [Chic Magnetic Tissue Holders](https://www.trendhunter.com/trends/tent-acme.md) - [Blooming Paper Lamps](https://www.trendhunter.com/trends/kazuhiro-yamanaka-tsubomi-lamp.md)