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# Sour Hippie Biscuits
These John Altman Cookies Combine Intense Flavor Combinations

By Summer Luu | Published 2011-03-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/john-altman-cookies
References: [thedieline](http://www.thedieline.com/blog/2011/3/2/john-altman-cookies.html) & [johnaltman.nl](http://www.johnaltman.nl/)

These John Altman Cookies give power to the flour as they use unique acidic fruit ingredients.

Let me begin by saying that both the [biscuit recipes](https://www.trendhunter.com/trends/realfoods-by-organico-biscuits) and packaging look scrumptious and delightful. His line of [baked goods](https://www.trendhunter.com/trends/freshly-baked-gourmet-cookies) include three [strange flavors](https://www.trendhunter.com/trends/all-the-things-cookies). The intense cookie combinations include: sour cherry and chocolate, green apple with almond and grapefruit mixed with butterscotch. I know it sounds weird, but boy, does it stir up my curiosity. Alongside the branding is John Altman himself, an unshaven cool cat donning long hippie hair, a trucker's hat and shades.

Whoever said men can't bake may now have their doubts. The John Altman Cookies bakes straight from his happy, hippie heart. Like his packaging says, "Spread the love."

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 5% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Unique Flavor Combinations:** Exploring intense flavor combinations in baked goods presents disruptive innovation opportunities in the food industry.
- **Unconventional Branding:** Embracing unconventional branding and packaging designs can create disruptive innovation opportunities for companies in the food industry.
- **Diverse Baked Goods:** Offering a diverse range of baked goods with unique ingredients and flavors can disrupt the traditional cookie market.

### Sectors Adopting This

- **Food Industry:** The food industry has the opportunity to innovate by exploring unique flavor combinations in baked goods.
- **Packaging Industry:** The packaging industry can capitalize on the trend of unconventional branding by creating eye-catching designs for food products.
- **Bakery Industry:** The bakery industry can disrupt the market by offering a diverse range of baked goods with unconventional flavor combinations.

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