# Hidden Animal Ads The Johannesburg Zoo Campaign is Cleverly Camouflaged By Leslie Chen | Published 2013-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/johannesburg-zoo References: [adsoftheworld](http://adsoftheworld.com/media/print/johannesburg_zoo_bushveld) & [yr](http://www.yr.com/) It may seem like an amazing idea to catch a glimpse of an animal in its natural habitat, but this is easier said than done - a dilemma completely understood by these Johannesburg Zoo ads. Created by Y&R in Africa, the [campaign includes three images](https://www.trendhunter.com/trends/outdoor-advertising-campaign) of what you would expect to be a [wild animal's home](https://www.trendhunter.com/trends/return-of-the-cheetah), which include a mountain and lake. You may find yourself staring at the ads for quite some time before you spot an animal, considering the images mostly feature vast empty spaces of land. The campaign is accompanied with the copy "It's easier to see them at the Joburg Zoo." With a clever use of its visuals, these Johannesburg Zoo ads will have you nodding in agreement. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Clever Ad Placement:** Businesses can explore creative ways to display their advertisements, such as through visual tricks or hiding their ads in plain sight. - **Interactive Advertisements:** Designing ads that require the viewer to search for hidden elements can lead to increased engagement and interaction with the audience. - **Humorous Advertising:** Using humor and visual puns can grab the attention of potential customers, leading to a more memorable and effective advertising campaign. ### Who This Affects Most - **Advertising:** Companies in the advertising industry can explore humorous and interactive approaches to their campaigns to better engage with their audience. - **Tourism:** Tourism companies can utilize similar visual tricks to promote travel destinations and create a memorable campaign for their potential customers. - **Museums and Zoos:** Museums and zoos can use unique advertising campaigns to differentiate themselves and attract more visitors, such as the Johannesburg Zoo's clever visual ads. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md)