# Animalistic Constellation Ads The Johannesburg Zoo Night Tours Campaign Promotes Starry Sightings By Meghan Young | Published 2012-09-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/johannesburg-zoo-night-tours References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/09/johannesburg-zoo-night-tours-scorpio-leo-aries/) & [yr](http://www.yr.com) The Johannesburg Zoo Night Tours ad campaign appeals to both animal and astronomy lovers alike. Although it doesn't necessarily promote viewings of constellations in addition to tours of its [animal facilities](https://www.trendhunter.com/trends/reserve-hotel), the ads do show that those who love the night sky could appreciate a walk through this zoo after dark. The animals found in [common constellations](https://www.trendhunter.com/trends/zodiac-constellation-coasters) may be more exciting in person than in the heavens above, after all. Expertly conceived and executed by the [Young & Rubicam](https://www.trendhunter.com/trends/paris-printemps-popup) ad agency based in South Africa, the Johannesburg Zoo Night Tours ad campaign is attention-grabbing. Art directed and illustrated by Cameron Billing with creative direction by Rui Alves, the print ads appeal to people's whimsical nature in a playful and direct way. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 49% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Night Safari Tours:** Innovative tourism opportunities that offer night-time wildlife tours combined with stargazing experiences. - **Education Through Entertainment:** Opportunities for educational campaigns to use playful and creative ways to grab the attention of their target audience and promote learning. - **Zoological Astronomy:** Opportunities to develop new and interesting ways to merge zoological and astronomical themes for marketing and promotional campaigns. ### Sectors Adopting This - **Tourism and Hospitality:** Offering innovative and unique tourism experiences by combining wildlife tours with stargazing is likely to attract customers and boost sales. - **Education and Training:** Developing playful and creative campaigns could create an exciting learning experience that inspires curiosity and interest in different subjects. - **Marketing and Advertising:** There is potential to merge unconventional themes and concepts in advertising campaigns, such as zoological and astronomical themes. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Gen Z-Focused Video Campaigns](https://www.trendhunter.com/trends/astroyogi.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Colorful Zodiac Candles](https://www.trendhunter.com/trends/anthropologies-zodiac-candle-collection.md)