# Camouflaged Litter Campaigns The Johannesburg Zoo Ads Ask People to Stop Littering By Chalaine Mantha | Published 2011-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/johannesburg-zoo-ads References: [coloribus](http://www.coloribus.com/adsarchive/prints/johannesburg-zoo-anti-litter-campaign-octopus-14300405/) & [yr](http://www.yr.com/africa/south-africa/johannesburg/yr-johannesburg) The creative and colorful Johannesburg Zoo ads ask people to stop littering because "[animals can't be recycled](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments)." The campaign has three different posters, each showing [a different animal](https://www.trendhunter.com/trends/return-of-the-cheetah) blending into pieces of garbage; a frog is seen on a fast food wrapper on the forest floor while a chameleon disguises itself next to a squished pop can and an octopus attaches itself to a big steel drum on the ocean floor. The Johannesburg Zoo ads were created by the advertising agency Y&R in Johannesburg, South Africa. The photographer in charge of the great images was Des Ellis. The campaign is a great tool to open people's eyes to the [harm that litter causes](https://www.trendhunter.com/trends/glad-x-sesame-street). The animal world can only depend on people to make it better. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Anti-littering Campaigns:** Opportunity for creating more creative and impactful anti-littering campaigns to raise awareness on the damaging effects of littering. - **Environmental Awareness Campaigns:** Creating more campaigns to educate and sensitize people on how their actions affect the environment and encourage adoption of eco-friendly habits. - **Green Advertising:** Emergence of creative and impactful green advertising campaigns that promote sustainable products and services, and encourage environmentally responsible actions. ### Where This Applies - **Advertising Industry:** Opportunity for advertising agencies to develop creative and innovative campaigns to raise awareness on issues affecting the environment. - **Environmental Organizations:** Opportunity for environmental organizations to partner with companies and governments in the development and implementation of campaigns to tackle environmental problems. - **Waste Management Industry:** Opportunity for companies in the waste management industry to partner with governments in implementing efficient waste management systems and education programs to reduce littering and pollution. ## Related on Trend Hunter - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Recycling Advocate Holograms](https://www.trendhunter.com/trends/great-cable-challenge.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md)