# Molding Bread Dioramas Swedish Artist Johanna Martensson Comments on the Impermanence of Mankind By Meghan Young | Published 2013-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/johanna-martensson References: [fastcoexist](http://www.fastcoexist.com/1681887/watch-this-city-made-out-of-bread-as-it-decays) & [johannamartensson.se](http://www.johannamartensson.se/) Johanna Martensson, an artist based in Stockholm, Sweden, envisions a decaying city [made out of bread](https://www.trendhunter.com/trends/bread-winner-by-skylar). Clearly commenting on the impermanence of manmade structures specifically and of life in general, her work addresses the touchy subject of humankind's (arguably) short-lived reign on earth. Essentially, Johanna Martensson built a general cityscape out of bread, with tall buildings and everything, and then photographed it for six months. The result is a disgusting series of [mold and decay](https://www.trendhunter.com/trends/black-void). Although she paints a scary picture, Johanna Martensson writes, "What is behind it or what will happen when the decor moulds might not be a coming apocalypse but the creation of a new process." Her project won an A’ Design Award. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 28% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Decaying Food Art:** Disruptive innovation opportunity: Developing sustainable and unconventional art projects to raise awareness about food waste and its impact on the environment. - **Conceptual Photography:** Disruptive innovation opportunity: Using photography as a medium to comment on social and environmental issues that require urgent attention. - **Creative Sustainability:** Disruptive innovation opportunity: Creating art that not only conveys a message but also promotes sustainable and eco-friendly practices. ### Sectors Adopting This - **Art and Design:** Disruptive innovation opportunity: Redefining traditional art forms to inspire innovation and raise awareness about social and environmental issues. - **Food and Beverage Industry:** Disruptive innovation opportunity: Developing sustainable and eco-friendly food production practices to reduce waste and ensure a healthier planet. - **Photography and Film:** Disruptive innovation opportunity: Utilizing photography and film to create powerful messages about social and environmental issues and inspire change. ## Related on Trend Hunter - [Baking-Inspired Furniture Series](https://www.trendhunter.com/trends/bread-butter.md) - [Protest Sand Architecture](https://www.trendhunter.com/trends/bland-castles.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md) - [Lebanese Food-Inspired Bakery Designs](https://www.trendhunter.com/trends/common-breads.md) - [Upcycled Object Exhibitions](https://www.trendhunter.com/trends/nendo-and-daniel-arsham.md) - [Sustainable Dine-In Panama Bakeries](https://www.trendhunter.com/trends/krume-bcker.md) - [Architectural Sugar Sculptures](https://www.trendhunter.com/trends/a-story-of-salt-and-sugar.md) - [Paper-Made Mosaic Artwork](https://www.trendhunter.com/trends/real-life-architecture-exhibition.md) - [Digital Archetype Sculptures](https://www.trendhunter.com/trends/christian-rex-van-minnen-1.md)