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# Futuristic Fitting Room Concepts
JogoRoom Embodies an Ominchannel Retail Approach

By Jana Pijak | Published 2018-11-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/jogoroom
References: [jogotech](https://www.jogotech.com/en/jogoroom/)

Described as the "[fitting room of the future](https://www.trendhunter.com/trends/ai-virtual-fitting-room)," Jogo Design's Jogo Room retail concept aims to elevate everyday shopping experiences. JogoRoom features two options -- a [mirror and display mode](https://www.trendhunter.com/trends/loook-ai) -- and allows users to complete their entire purchase while inside a fitting room.

The intuitive system offers access to in-depth product information and allows customers to make [size and color selections](https://www.trendhunter.com/trends/fytted) until products meet their specific needs.

In addition to offering various size and color options, JogoRoom's display mode allows customers to get in touch with a shop assistant if additional help is needed and even prompts them to complete their purchase with a log-in feature that eliminates the need for traditional cash register transactions.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 82% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Omnichannel Retail:** JogoRoom incorporates an omnichannel approach by allowing customers to complete their purchase while inside the fitting room.
- **Interactive Fitting Rooms:** JogoRoom's mirror and display mode offers a futuristic and more interactive approach to traditional fitting rooms.
- **Personalized Shopping Experience:** JogoRoom's in-depth product information and size and color options allow customers to have a more personalized and satisfying shopping experience.

### Industries Being Reshaped

- **Retail Industry:** JogoRoom's use of technology and personalization can be applied to traditional brick-and-mortar retail stores to compete with online shopping.
- **Fashion Industry:** Interactive and personalized fitting rooms like JogoRoom can disrupt the fashion industry's traditional approach to shopping for clothes, making it more appealing and convenient for consumers.
- **Technology Industry:** JogoRoom's use of technology, such as the mirror and display mode, can inspire new advancements and innovations in the technology industry for retail applications.

## Related on Trend Hunter

- [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md)
- [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md)
- [Connected Curated Wardrobe Designs](https://www.trendhunter.com/trends/lookandme-closet.md)
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- [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md)
- [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md)
- [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md)
- [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md)