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# Redesigned Private Part Pouches
Joeywears Underwear Promise a More Comfortable Fit and Less Sweat

By Michael Hines | Published 2017-07-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/joeywears-underwear
References: [producthunt](https://www.producthunt.com/posts/joeywears) & [kickstarter](https://www.kickstarter.com/projects/1702603818/joeywears-the-only-underwear-your-balls-deserve?ref=producthunt)

JoeyWears underwear is designed to solve two common problems men face when wearing underwear. The first is having to adjust their private parts to fit snugly and the second involves [excess sweat](https://www.trendhunter.com/trends/menthole-xxtreme). JoeyWears underwear eliminates these issues with a unique design and fabric sourced from Austrian beech trees. The company calls the pouch at the front of its underwear a "JoeyPouch." It's designed to provide a man's members more space and comfort. There are two types of JoeyWears underwear, one for everyday use and another meant for those engaging in more [active activities](https://www.trendhunter.com/trends/hux). The difference between the two is in the design of the JoeyPouch itself.

In addition to offering improved comfort and support the folks behind JoeyWears underwear tout the eco-friendly qualities of its tree-based fabric. The makers of the undies have taken to [Kickstarter](https://www.trendhunter.com/trends/coolia-activewear) where they've already exceeded their funding goal.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 88% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **More Comfortable Fit:** Disruptive innovation opportunity: Develop undergarments with enhanced ergonomic designs to provide more comfort and support to users.
- **Eco-friendly Fabric:** Disruptive innovation opportunity: Explore sustainable materials like tree-based fabric to create environmentally friendly clothing and promote eco-consciousness.
- **Specialized Undergarments:** Disruptive innovation opportunity: Design specialized undergarments tailored for specific activities or needs, such as active underwear for sports or high-impact activities.

### Industries Being Reshaped

- **Apparel:** Disruptive innovation opportunity: Revolutionize the apparel industry by incorporating innovative designs and materials to provide enhanced comfort and functionality to consumers.
- **Sustainable Fashion:** Disruptive innovation opportunity: Tackle sustainability concerns in the fashion industry by adopting tree-based fabrics and other environmentally friendly materials in clothing production.
- **Sportswear:** Disruptive innovation opportunity: Create specialized sportswear with unique features and designs to optimize performance and comfort for athletes and active individuals.

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