# Crudely-Fashioned Kicks Joey Zeledon Gives Clarks Originals a Raw Touch By Jessica Marcel | Published 2010-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/joey-zeledon References: [coroflot](http://www.coroflot.com/public/image_file.asp?portfolio_id=3228541&individual_id=113422&s=0&v=3&a=4&t=0) & [dcontinuum](http://www.dcontinuum.com/content/) Designer Joey Zeledon has brought a crude sensibility to these [Clarks Originals](https://www.trendhunter.com/trends/dirddy-x-clarks), and I don't mean that in a bad way. Joey Zeledon's design is rough in that still-quality-made kind of way. Clarks Originals have recently emphasized a [rough, tough and ready-for-anything](https://www.trendhunter.com/trends/red-wing-made-the-hard-way) image. These Joey Zeledon Clarks continue that idea. For more from the designer, check out his website. His industrial design shows wide-ranging talent. **Implications** - Youth consumers are looking for products that are rough around the edges because these products connote authenticity. This demographic is jaded with the advertising images of perfection that they are inundated with. By offering an imperfect product, companies are able engage with this consumer demographic in a meaningful way. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Authenticity-driven Products:** Companies can capitalize on the demand for rough around the edges products that connote authenticity. - **Youth Consumer Backlash:** The jaded youth demographic seeks imperfect products as a rejection of the advertising images of perfection. - **Wide-ranging Industrial Design:** Designers with diverse industrial design skills have a competitive edge in creating unique and rough products. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate rough and raw elements into their designs to appeal to authenticity-driven consumers. - **Advertising:** Advertising agencies can assist brands in repositioning their product image to cater to the demand for imperfect products. - **Industrial Design:** Industrial design companies can offer their services to brands looking to create unique and rough products. ## Related on Trend Hunter - [Textured Casual Footwear](https://www.trendhunter.com/trends/dirddy-x-clarks.md) - [Reimagined Classic Shoes](https://www.trendhunter.com/trends/sandro-x-clarks-originals.md) - [Beige-Toned Resin-Coated Footwear](https://www.trendhunter.com/trends/custom-desert-trek.md) - [Purposefully Imperfect Joint Sneakers](https://www.trendhunter.com/trends/kanghyuk.md) - [Brazilian Motif Footwear](https://www.trendhunter.com/trends/clarks-originals-x-carnan.md) - [Artisanal Sunbleached Unique Footwear](https://www.trendhunter.com/trends/jiyongkim-2.md) - [London-Based Designer Footwear](https://www.trendhunter.com/trends/clarks-originals-x-nicholas-daley.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md)