# Restaurant Essentail Item Pivots JOEY Restaurants is Now Selling Grocery Staples and Home Products By Grace Mahas | Published 2020-05-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/joey-restaurants References: [eatnorth](https://eatnorth.com/daniel-ball/earls-and-joey-restaurants-now-offering-grocery-services) & [joeyrestaurants](https://joeyrestaurants.com/) One of Canada's largest restaurant chains, JOEY Restaurants, recently launched a grocery program to help customers access essential items including staple foods and household products. The new items — such as restaurant quality produce, baked goods, pantry items, handsoap, and toilet paper — will now be available to order through the food delivery service [DoorDash](https://www.trendhunter.com/trends/doordash-and-pc-optimum). Consumers will a 20% discount on food item pick-ups and a 10% discount on all delivery. JOEY Restaurants also teamed up with the [B.C. Girl Guides of Canada](https://www.trendhunter.com/trends/crave-cupcakes) to help sell over 800,000 boxes of unsold cookies, as social distancing regulations forced the organization to put door-to-door selling on hold. All of the proceeds will be going directly to the organization. Image Credit: Instagram / @joeyrestaurants ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Grocery Delivery Services:** The rise of restaurant chains offering grocery items through delivery services presents an opportunity for further expansion of the grocery delivery market. - **Restaurant-guided Meal Kits:** Partnering with restaurant chains to offer meal kits can disrupt the meal kit industry by providing customers with high-quality ingredients and recipes from renowned restaurants. - **Corporate Social Responsibility Collaboration:** Collaborations between restaurant chains and charitable organizations can open doors for innovative CSR initiatives that support communities during challenging times. ### Industries Being Reshaped - **Food Delivery Services:** Expanding the range of products offered beyond restaurant meals creates new revenue streams and customer loyalty for food delivery services. - **Grocery Retail:** Working with restaurant chains allows grocery retailers to tap into a new customer base and offer unique products not typically found in typical grocery stores. - **Charitable Organizations:** Partnering with restaurant chains provides opportunities for non-profit organizations to generate revenue and increase brand visibility through mutually beneficial collaborations. ## Related on Trend Hunter - [Restaurant Mealkit Partnerships](https://www.trendhunter.com/trends/aloette-go.md) - [Homemade Food Delivery Partnerships](https://www.trendhunter.com/trends/homemade-food-marketplace.md) - [Customer Loyalty-Focused Partnerships](https://www.trendhunter.com/trends/doordash-and-pc-optimum.md) - [Convenience Store Delivery Applications](https://www.trendhunter.com/trends/grubhub-goods.md) - [On-Demand Grocery Delivery](https://www.trendhunter.com/trends/tops-friendly-markets.md) - [Premium Toronto Meal Delivery Services](https://www.trendhunter.com/trends/chefdrop.md) - [Nationwide Food Service Shipping](https://www.trendhunter.com/trends/nationwide-shipping.md) - [Canadian Grocery Delivery Platforms](https://www.trendhunter.com/trends/canadian-grocery.md) - [Extra-Speedy Grocery Deliveries](https://www.trendhunter.com/trends/pc-express-rapid-delivery.md)