# Cane Sugar Craft Sodas Joe's Soda Shares a Clean-Label Take on Classic Flavors By Laura McQuarrie | Published 2026-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joes-soda References: [bevnet](https://www.bevnet.com/news/2026/joe-tea-launches-indulgent-clean-label-soda-at-fancy-food-show) & [joetea](https://joetea.com/pages/shop_cans)  At the Summer Fancy Food Show 2026, Joe Tea unveiled several new product lines, including Joe's Soda made with cane sugar. Free from high-fructose corn syrup and sodium benzoate, these sodas share the brand's clean-label take on classics like Root Beer, Cream Soda and Ginger Ale. Each variety has a story of its own, like Black Cherry, which was inspired by a homemade family soda recipe created for the holidays. At the [Specialty Food Association's](https://www.trendhunter.com/trends/colombian-style-empanadas) product discovery and networking event, Joe Tea also expanded its flavored chips brand, Couch Potato. Naturally, some flavors pair perfectly with one another, and Joe Tea recommends matching a can of Ginger Ale with its Sour Cream & Onion Chips. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 77% | Activity: 71% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Clean-label Sodas:** Cane sugar formulations and preservative-free recipes are reshaping classic soft drinks around ingredient transparency and premium everyday refreshment. - **Nostalgic Flavor Revivals:** Family-inspired recipes and heritage flavors create space for modern beverage brands to blend emotional storytelling with differentiated product lines. - **Snack-and-soda Pairings:** Curated matches between craft sodas and flavored chips signal new cross-category merchandising models for specialty retailers and foodservice occasions. ### Where This Applies - **Craft Beverage:** Premium soft drinks with simpler ingredients are expanding the craft beverage market beyond alcohol and into approachable, flavor-led refreshment. - **Specialty Food Retail:** Discovery-driven grocery environments are becoming launchpads for small-batch brands that combine clean labels, storytelling and cross-category appeal. - **Snack Foods:** Flavor-forward chips tied to beverage pairings introduce broader opportunities for snack brands to build occasion-based assortments and bundled experiences. ## Related on Trend Hunter - [Chocolate-Pistachio Sodas](https://www.trendhunter.com/trends/pepsi-treats-dubai-chocolate.md) - [Performance-Boosting Creatine Sodas](https://www.trendhunter.com/trends/creatine-soda.md) - [Jersey-Inspired Soda Cans](https://www.trendhunter.com/trends/collectible-country-cans.md) - [Ceremonial-Grade Matcha Sodas](https://www.trendhunter.com/trends/matcha-soda.md) - [Cheeky Sugar-Free Soda Flavors](https://www.trendhunter.com/trends/tango-zerod-thirst-trap.md) - [Classic Float-Inspired Sodas](https://www.trendhunter.com/trends/root-beer-float-pop.md) - [Functional Electrolyte Mixers](https://www.trendhunter.com/trends/amass.md) - [Fruity High-Fiber Sodas](https://www.trendhunter.com/trends/nabe-soda.md) - [Probiotic Singer-Approved Drinks](https://www.trendhunter.com/trends/culture-pop-noah-kahans-sparkling-black-cherry.md)