# Sandwich Cookie-Based Granolas The New Joe's Joe-Joe's Granola Cookies & Creme is a Sweet Treat By Katherine Pendrill | Published 2022-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joes-joejoes-granola-cookies-creme References: [traderjoes](https://www.traderjoes.com/home/products/pdp/joes-joe-joes-granola-cookies-and-creme-074202)  [Trader Joe's](https://www.trendhunter.com/trends/peanut-butter-chocolate-granola) has taken its signature [Joe-Joe’s Cookies](https://www.trendhunter.com/trends/cinnamon-bun-inspired-joejoes-sandwich-creme-cookies) and managed to transform them into a breakfast-friendly dish with its new [Joe's Joe-Joe's](https://www.trendhunter.com/trends/joes-os-cereal-bars) Granola Cookies & Creme. Joe-Joe’s Cookies are a classic chocolate biscuit and vanilla creme-style sandwich cookie that Trader Joe's debuted all the way back in 2006. The cookies are a customer favorite and now the brand has used them as a base for its new granola. The new Joe's Joe-Joe's Granola Cookies & Creme is a sweet take on granola that combines toasted rolled oats and brown rice crisp with cocoa, cane sugar, and bits of Joe-Joe’s-style chocolate-and-vanilla-crème sandwich cookies to create sweet and crunchy granola clusters. As the brand puts it, "It’s a Granola that calls out for a generous pour of milk or non-dairy beverage at breakfast, and a few heaping scoops of ice cream for dessert." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 60% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cookie-based Granola:** The combination of sweet and crunchy granola clusters opens the possibility for new breakfast-friendly dishes. - **Flavored Granola:** The ability to create granola flavors inspired by popular cookies or desserts can appeal to consumers looking for indulgent breakfast options. - **Hybrid Food Products:** Combining two popular snack categories, like cookies and granola, could offer opportunities for creative and innovative new products. ### Who This Affects Most - **Breakfast Cereal Industry:** The cookie-based granola can disrupt the market by offering a more indulgent and unique breakfast option. - **Snack Industry:** Trends towards hybrid snacks offer opportunities to innovate and create new snack products. - **Granola Industry:** The ability to offer unique flavor combinations through hybrid food products can create a competitive advantage in the granola market. ## Related on Trend Hunter - [Cinnamon Bun Sandwich Cookies](https://www.trendhunter.com/trends/cinnamon-bun-inspired-joejoes-sandwich-creme-cookies.md) - [Salty-Sweet Cereal Bars](https://www.trendhunter.com/trends/joes-os-cereal-bars.md) - [Peanut Butter Chocolate Granolas](https://www.trendhunter.com/trends/peanut-butter-chocolate-granola.md) - [Nourishing Cookie Granolas](https://www.trendhunter.com/trends/cookie-granola.md) - [Seasonal Pumpkin Sandwich Cookies](https://www.trendhunter.com/trends/pumpkin-spiced-joejoes.md) - [Organic Peanut Butter Cereals](https://www.trendhunter.com/trends/organic-peanut-butter-cocoa-crunch.md) - [Versatile Crispy Rice Cereals](https://www.trendhunter.com/trends/crispy-rice-cereal.md) - [Textural Confection-Packed Cookies](https://www.trendhunter.com/trends/all-the-things-cookies.md) - [Festive Spiced Cranberry Granolas](https://www.trendhunter.com/trends/spiced-cranberry-granola.md)