# Endangered Animal Photoshoots Joel Sartore Takes on the Wild in His New Book Titled 'RARE' By Robyn Currie | Published 2010-05-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/joel-sartore References: [neatorama](http://www.neatorama.com/2010/05/17/rare-beautiful-photography-book-on-americas-endangered-species-by-joel-sartore/) & [rare.joelsartore](http://www.rare.joelsartore.com/) Joel Sartore tackled some of the world's most deadly and [endangered species](https://www.trendhunter.com/trends/return-of-the-cheetah) in order to gather the images for his [new book](https://www.trendhunter.com/trends/amusebouche), RARE. From bears to owls, to jungle cats and all things creepy crawly, these babies are on the ever-growing list of animals that need to be protected. Joel Sartore is doing more than just giving them a voice, he is [giving them a face](https://www.trendhunter.com/trends/west-indian-manatee) as well. Now we have no choice to be aware of how our choices impact our environment. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 66% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Endangered Species Awareness:** Joel Sartore's RARE book creates awareness and educates people about the importance of saving endangered species. - **Wildlife Photography:** The stunning images captured by Joel Sartore in his RARE book showcase the potential of photography to spread awareness about animal conservation. - **Environmental Conservation:** Joel Sartore's RARE book encourages people to take action towards preserving the environment and its biodiversity. ### Where This Applies - **Publishing:** The publication of RARE provides a platform for wildlife photographers and writers. Publishers can capitalize on this trend by promoting books with eco-friendly themes and images. - **Tourism:** The increasing interest in wildlife and nature photography creates opportunities for the tourism industry to offer sustainable wildlife photography tours and experiences. - **Conservation:** The RARE book is a powerful tool in promoting animal conservation, providing opportunities for non-profit organizations and other conservation groups to collaborate with photographers and artists to raise awareness and funding for conservation initiatives. ## Related on Trend Hunter - [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Endangered Animal-Saving Capsules](https://www.trendhunter.com/trends/face-oka-earth-day-pack.md) - [Wildlife Awareness Games](https://www.trendhunter.com/trends/animal-cards.md) - [Charity Firefighter Calendars](https://www.trendhunter.com/trends/2026-australian-firefighters.md) - [Environmental Awareness NFTs](https://www.trendhunter.com/trends/burly-bears.md) - [Challenging Animal Puzzles](https://www.trendhunter.com/trends/wendy-gold-endangered-species.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Awareness-Raising Cheetah Initiatives](https://www.trendhunter.com/trends/return-of-the-cheetah.md)