# Airport Coffee Bars The Sydney Airport is Now Home to a Joe & the Juice Cafe By Katherine Pendrill | Published 2017-01-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/joe-the-juice References: [sydneyairport.au](http://www.sydneyairport.com.au/corporate/media-centre/media-releases/media-release-detail/2016/media-releases/20161102-sydney-airport-welcomes-joe-and-the-juice-at-t2?lst={C313C142-0E4E-4269-A2FB-BDEB95B3BC9E}) In an effort to offer travelers a better alternative to the tepid coffee found in most airport terminals, the Sydney Airport has opened up a new Joe & the Juice cafe. The conceptional coffee and juice bar brand hailing from Copenhagen not only offers travelers higher-end drink options, but it also provides a more relaxing atmosphere for fueling up before a flight. The Joe & The Juice cafe in the Sydney airport is a [gourmet food and beverage kiosk](https://www.trendhunter.com/trends/olive-finch-collective) where consumers can grab green juices, [coffee made from organic beans](https://www.trendhunter.com/trends/javvy-coffee) and made-to-order sandwiches. Like the brand's other cafes, the airport location combines nutritious offerings with stimulating surroundings to create a more inviting atmosphere than the standard coffee bar. The new Joe & The Juice location demonstrates the growing demand for higher-end offerings in places such as airport terminals. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 81% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Gourmet Airport Cafes:** Opportunity to offer higher-end food and beverage options to travelers in airport terminals. - **Organic Coffee Shops:** Opportunity to provide coffee made from organic beans in airport cafes and other traveler areas. - **Relaxing Airport Atmospheres:** Opportunity to create a more inviting atmosphere with stimulating surroundings in airport cafes and terminals. ### Industries Being Reshaped - **Airport Retail:** Opportunity to provide gourmet food and beverage options in airport cafes and other traveler retail areas. - **Organic Coffee Production:** Opportunity to provide organic coffee beans to airport cafes and other traveler retail areas. - **Interior Design:** Opportunity to create stimulating surroundings to provide a more inviting atmosphere in airport cafes and terminals. ## Related on Trend Hunter - [Luxe Airline Cafe Experiences](https://www.trendhunter.com/trends/air-canada-caf.md) - [Luxury Designer Airport Cafes](https://www.trendhunter.com/trends/louis-vuitton-cafe.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [Airport Terminal Grocery Shops](https://www.trendhunter.com/trends/sainsburys-local.md) - [Branded In-Flight Coffees](https://www.trendhunter.com/trends/easyjet-and-costa-coffee.md) - [Premium In-Flight Coffee Experiences](https://www.trendhunter.com/trends/inflight-coffee-experience.md) - [On-the-Go Coffee Bars](https://www.trendhunter.com/trends/the-nespresso-bar.md) - [Autonomous Coffee Stations](https://www.trendhunter.com/trends/costa-coffee-5.md) - [Coffee-Themed Airline Experiences](https://www.trendhunter.com/trends/delta-air-lines-and-starbucks.md)