# Neon Fashiontography Joe Murtagh's ‘NeonGirls' Are Blindingly Beautiful By Marissa Brassfield | Published 2009-06-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/joe-murtagh-neongirls References: [behance.net](http://www.behance.net/Gallery/NeonGirls/239813) & [joemurtagh](http://www.joemurtagh.co.uk/) I'm a sucker for neon, so it's no wonder that Joe Murtagh's 'NeonGirls' photo set caught my eye. This digitally-enhanced series features women rocking [one-shouldered vinyl](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) (or is it pleather?) dresses. Joe Murtagh's eye-popping enhancements emphasize the models' curves in a way that is unusually beautiful, especially since it's neon. Check out some other [incredible photo sets](https://www.trendhunter.com/trends/amusebouche) below. **Implications** - Photography like this doesn't shy away or go quietly into the night, and the result is that this work attracts attention. Consumers definitely respond to advertising that embraces new visual effects in order to communicate ideas. By being decidedly different, innovations like this inherently prove to be more effective than more mundane counterparts. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Neon Fashion:** Opportunity for disruptive innovation in fashion industry by incorporating neon colors and unique visual effects. - **Digitally-enhanced Photography:** Potential for disruptive innovation in the photography industry through the use of digital enhancements and creative visual effects. - **Visual Advertising:** Opportunity for disruptive innovation in advertising by using new visual effects to attract consumer attention. ### Where This Applies - **Fashion Industry:** Incorporating neon colors and unique visual effects can disrupt the fashion industry, creating new trends and attracting consumers. - **Photography Industry:** Embracing digital enhancements and creative visual effects can lead to disruptive innovation in the photography industry, opening up new creative possibilities. - **Advertising Industry:** Utilizing new visual effects in advertising can disrupt the industry by capturing consumer attention and creating more effective advertising campaigns. ## Related on Trend Hunter - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [Contrasting Artful Furniture Collections](https://www.trendhunter.com/trends/fluro-furniture.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Neon Illuminated Art Installations](https://www.trendhunter.com/trends/love-and-unity.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Material-Exploring Industrial-Style Lighting](https://www.trendhunter.com/trends/industrialstyle-lighting.md) - [Pop Art-Inspired Bright Furniture](https://www.trendhunter.com/trends/henri-judin.md)