Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Cultivating Creative Ideas

Joe Lamb, Founder of Bouncy Castle London PR

— March 28, 2017 — Business
Bouncy Castle London is a PR firm for Millennial audiences, so it's only fitting that Joe Lamb, the company's creator, cultivates levity both personally and with his team in order to garner creativity. Trend Hunter spoke with Joe via email about spurring innovation and finding ideas.

TH: How do you and your team generate great ideas? Do you have certain rituals to make creativity happen?

JL: We don't believe that there is a certain winning formula or methodology to unlocking creative ideas. Our approach is bespoke - we look at the problem and try to find a solution. We always seek inspiration from other creative work. If I could offer one tip, it would be to immerse yourself in the work of other creatives when looking for inspiration. Go and visit a gallery, museum, cinema etc.

What are some barriers to innovation? How do you get around them?

The actual process of moving things forward can be a barrier, particularly when dealing with clients with multiple stakeholders and supply chains. If you have one brilliant central idea that everyone has bought into, then you can start to find the sweet spot.

How do you identify trends? What resources do you and your team use to spot trends and insights?

We look at data insights to predict trends within our industry. The team also reads. A LOT!

Do you have specific rituals for resetting to be creative?

No, because you shouldn't have any rules when trying to be creative.

Has there ever been an instance where another industry has influenced an innovation at your company?

Yes, several. In public relations you have to innovate and learn from other industries.

What are some examples of things you can do to create a culture of innovation?

Educate and empower the talent that you have at your disposal. Give ownership of specific properties to your team and give them the responsibility to be the authority across that property; sharing knowledge and insight with the wider team.

Describe the future… For example, what do you think your industry will look like in 10 years?

Oh wow! We're all going to be living in a dystopian world powered by Facebook robots, laser-beaming content directly into your mind.

What’s the craziest thing you have done to get creative inspiration?

Removed myself from technology for a few days.