# Personality-Packed Cold Brews Joe Knows Coffee Cold Brew Launched in Fun, Memorable Flavors By Laura McQuarrie | Published 2026-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joe-knows-coffee-cold-brew References: [prnewswire](https://www.prnewswire.com/news-releases/not-your-average-cup-of-joe-paramount-coffee-debuts-joe-knows-coffee-cold-brew-302810037.html) & [ParamountCoffee](http://www.ParamountCoffee.com)  Joe Knows Coffee Cold Brew is a premium, ready-to-drink cold brew beverage from Paramount Coffee that introduces fun flavors like Tall, Dark and Handsome that don't take themselves too seriously. Since 2009, Paramount Coffee has been selling ground coffee from its Joe Knows Coffee brand, and now, the fine coffee is easier than ever to savor in a personality-packed lineup that also includes sweet and buttery Caramel Café with toasted notes and a slightly nutty finish, Vanilla Chill, and indulgent Mocha Mo-Joe with bold cocoa and a refined bittersweet finish. Smooth, rich Joe Knows Coffee Cold Brew is ready to be enjoyed straight from the can, but coffee lovers can also make the caffeinated drinks their own by adding their favorite toppings and mix-ins. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 40% | Activity: 41% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Personality-driven Beverages:** Playful naming and flavor storytelling give premium drinks stronger shelf recall and create room for emotionally resonant, collectible beverage portfolios. - **Ready-to-drink Cold Brew:** Shelf-stable cold brew formats are reshaping coffee consumption by combining café-style quality with the convenience of portable, single-serve refreshment. - **Customizable Coffee Rituals:** Consumer interest in toppings, mix-ins, and at-home personalization signals potential for modular beverage experiences that blend convenience with self-expression. ### Sectors Adopting This - **Coffee:** Premium cold brew line extensions highlight how legacy coffee brands can translate familiar roasted profiles into modern, flavor-forward ready-to-drink formats. - **Packaged Beverages:** Canned coffee products with distinctive identities broaden the competitive set for grab-and-go drinks by merging taste, branding, and convenience in one format. - **Convenience Retail:** Memorable flavor names and portable cans support impulse-driven discovery, giving retail channels more differentiated options for chilled beverage merchandising. ## Related on Trend Hunter - [All-in-One Bean-to-Cup Coffee Makers](https://www.trendhunter.com/trends/ninja-autobarista-pro.md) - [Summer-Ready QSR Menus](https://www.trendhunter.com/trends/tim-hortons-us.md) - [Sleek Automatic Espresso Machines](https://www.trendhunter.com/trends/automatic-espresso-machines.md) - [Collaborative Coffee Cupcakes](https://www.trendhunter.com/trends/baked-by-melissa-x-jacks-coffee.md) - [Gut-Friendly Cold Brew Coffees](https://www.trendhunter.com/trends/goodbrew-cold-brew-latte.md) - [Craveable Cold Brew Beverages](https://www.trendhunter.com/trends/taco-bell-cold-brew.md) - [Fiber-Packed Decaf Coffees](https://www.trendhunter.com/trends/iced-decaf-latte-with-fibre.md) - [Exclusive Inflight Cold Brews](https://www.trendhunter.com/trends/stumptown-copilot-cold-brew.md) - [Intimate Modern Sushi Restaurants](https://www.trendhunter.com/trends/mitani-new-york.md)