# Covert Textography Joe Holmes Photographs Unsuspecting Strangers on the Street By Deborah Kim | Published 2011-07-07 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/joe-holmes References: [petapixel](http://www.petapixel.com/2011/07/05/street-photos-of-people-texting/) & [flickr](http://www.flickr.com/photos/joeholmes/sets/72157627036687802/) This Joe Holmes 'Texters' [photography series](https://www.trendhunter.com/trends/still-life-1) is one that will definitely provoke viewers to think about their regular textiing habits. Photographing unsuspecting individuals who are deeply absorbed in texting, Holmes has definitely created a unique and captivating collection. In a world where the majority of people own a phone and text often, it’s no small wonder that Joe Holmes was able to freely capture these avid texters. These text-a-holics enter a zombielike state and only perk up when their phones are out of sight. This covert collection is certainly telling of [the hold technology has on society](https://www.trendhunter.com/trends/jolt-app). Tunnel-vision, or rather text-vision ,becomes undeniable in our modern world. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Covert Photography:** The trend of covert photography capturing people's habits offers opportunities for businesses to create products and services that cater to the privacy-sensitive market. - **Phone Addiction Awareness:** Creating awareness about the harmful effects of phone addiction can help businesses create products and services that cater to conscious consumers. - **Real-life Experience:** Providing real-life experiences that promote social interaction can be an opportunity for businesses to create spaces and activities that encourage people to be present in the moment. ### Sectors Adopting This - **Photography:** The photography industry can create discreet and incognito equipment to capture moments without invading people's privacy. - **Mobile Devices:** The mobile devices industry has an opportunity to devise features that help people create better phone habits, such as tracking app usage or providing helpful reminders. - **Hospitality:** The hospitality industry can create mobile-free spaces that encourage people to engage with their surroundings and promote face-to-face interaction. ## Related on Trend Hunter - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Emotive Smartphone Camera Covers](https://www.trendhunter.com/trends/camera-covers.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Retro Phone-Free Events](https://www.trendhunter.com/trends/before-the-internet.md) - [Passive Memory Trackers](https://www.trendhunter.com/trends/holoholo-app.md) - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)