# Colorblocked Checkered Sneaker Packs Vans and Joe Freshgoods Unveils a Set of Colorful Sneakers By Amy Duong | Published 2022-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joe-freshgoods-1 References: [hypebeast](https://hypebeast.com/2022/6/take-a-first-look-at-the-joe-freshgoods-x-vans-old-skool-pack) [Vans Vault](https://www.trendhunter.com/trends/beams-and-vans) works in collaboration with Joe Freshgoods on a new set of sneakers for the season. This time around, the duo spotlights the signature [Old Skool](https://www.trendhunter.com/trends/old-skool-36) sneaker model as the base foundation. The Chicago-based designer reworks the iconic shoe in colorful updates. This includes pink, red, and peach palettes that are made from canvas materials all throughout the upper for a bright look. It also has the notable [JFG](https://www.trendhunter.com/trends/joe-freshgoods-11) checkerboard pattern that details the shoe complete with suede overlays for textural contrast. It sits on top of a vulcanized rubber sole unit foundation with a yellow stripe on the side for a classic skate aesthetic. It is packaged in a custom pink box with co-branded details. Image Credit: Vans, @joefreshgoods ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 22% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Colorblocked Sneakers:** The trend of colorful sneakers provides an opportunity for companies to create unique designs that stand out in the market. - **Collaborative Design:** Partnerships between designers and brands can lead to disruptive innovations that combine fashion with function. - **Customized Packaging:** Customized packaging that includes co-branded details can enhance the customer experience and promote brand awareness. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can leverage the trend of colorblocked sneakers to create new styles that appeal to younger audiences. - **Footwear:** The footwear industry can benefit from collaborative design efforts that integrate new technologies and materials to create innovative products. - **Packaging:** The packaging industry can offer customized and eco-friendly solutions that cater to the growing demand for sustainable and personalized products. ## Related on Trend Hunter - [Pastel Blue Monochromatic Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-and-new-balance.md) - [Collaborative Mixed-Material Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-11.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md) - [Collaborative Bright Skate Sneakers](https://www.trendhunter.com/trends/old-skool-36.md) - [Retro Patterned Collaborative Footwear](https://www.trendhunter.com/trends/era-skool.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Collaborative Reworked Skate Sneakers](https://www.trendhunter.com/trends/half-cab-sneaker.md) - [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md)