# Charitable Ethiopian Fashion Collections Joe Fresh x lemlem Features Designs by Liya Kebede By Joey Haar | Published 2017-05-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/joe-fresh-x-lemlem References: [newswire](http://www.newswire.ca/news-releases/joe-fresh-and-lemlem-by-liya-kebede-partner-on-limited-edition-swimwear-capsule-collection-620335053.html) & [joefresh](https://www.joefresh.com/ca/Collections/Joe-Fresh-x-lemlem/c/m-lemlem) Liya Kebede, Ethiopian supermodel and founder of the fashion brand lemlem, has created a capsule collection called Joe Fresh x lemlem. The collection features the stylish apparel and affordable prices that Joe Fresh consumers expect, but it's for a good cause as well. The clothing helps to support the lemlem Foundation, which is "dedicated to improving the lives of women in Africa by providing access to maternal health services and economic empowerment opportunities," according to a press release. The Joe Fresh x lemlem capsule collection includes summery apparel for both women and girls, including [swimwear and beachwear pieces](https://www.trendhunter.com/trends/escape-into-the-blue). The items come in the bright stripes of lemlem's brand, including blue, fuschia, pink, and red. lemlem itself produces products in workshops around Ethiopia, giving local artisans jobs. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Fashion for Good Causes:** Brands can create capsule collections that support charitable causes and give back to the world. - **Ethical and Sustainable Fashion:** There's an opportunity to produce products in workshops and provide jobs for local artisans while promoting ethical and sustainable fashion practices. - **Collaborations for Positive Impact:** Companies can partner with social enterprises and community organizations to create products that contribute to positive social and environmental impact. ### Who This Affects Most - **Fashion:** The fashion industry can leverage collaborations with charitable organizations to create stylish, affordable apparel that supports social causes. - **Nonprofit:** Nonprofit organizations can partner with fashion brands to raise awareness and funds for their causes through capsule collections and collaborations. - **Social Enterprises:** Social enterprises can collaborate with fashion brands to create sustainable and ethical products that promote fair labor practices and environmental stewardship. ## Related on Trend Hunter - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Supportive Activewear Silhouettes](https://www.trendhunter.com/trends/joe-fresh-1.md) - [Celebrity-Backed Vacation Collections](https://www.trendhunter.com/trends/joe-fresh-2.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Sustainable Indigenous Apparel Lines](https://www.trendhunter.com/trends/shein-2.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Cultural Capsule Collaboration](https://www.trendhunter.com/trends/labrum-x-john-lewis.md)