# Fashion Innovation Hubs The Joe Fresh Centre for Fashion Innovation is a Space for Creators By Joey Haar | Published 2017-05-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/joe-fresh-centre References: [newswire](http://www.newswire.ca/news-releases/ryerson-university-and-joe-fresh-welcome-three-canadian-fashion-startups-to-the-joe-fresh-centre-for-fashion-innovation-619824623.html) & [joefreshcentre](http://www.joefreshcentre.com/) Despite the added reach that platforms like [Instagram](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored) offer, breaking into the fashion industry on the merit of innovative design alone is difficult, which is why the Joe Fresh Centre for Fashion Innovation offers a space for the best fashion startups to try to level the playing field. The centre, which is part of a collaboration with Ryerson University in Toronto, brings on fashion startups to provide them with the resources they need to compete in the industry, both from a creative and a business standpoint. The Joe Fresh Centre recently accept its three newest Canadian startups. 'Nudnik' is a unisex kids clothing line that is focused on solving the global waste endemic in the fashion industry, 'Authentic or Not' is a [fashion tech company](https://www.trendhunter.com/trends/make-the-dot) with a chip that increases the certitude of a product's authenticity, and Omi Woods offers special occasion clothing printed with tradition African prints. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Fashion Innovation:** The Joe Fresh Centre for Fashion Innovation provides resources for fashion startups to compete in the industry. - **Sustainable Fashion:** 'Nudnik' tackles the global waste epidemic in the fashion industry through its unisex kids clothing line. - **Fashion Tech:** 'Authentic or Not' creates innovative technology, such as a chip, to increase the certitude of a product's authenticity. ### Where This Applies - **Fashion:** The Joe Fresh Centre for Fashion Innovation supports startups in the fashion industry, providing resources for innovative design and business strategies. - **Sustainable Fashion:** 'Nudnik' contributes to the sustainable fashion industry by addressing the global waste endemic through its focus on eco-friendly kids clothing. - **Fashion Technology:** 'Authentic or Not' operates within the fashion tech industry, offering innovative solutions to combat counterfeit products and enhance authenticity verification. ## Related on Trend Hunter - [African Fashion Futures Incubators](https://www.trendhunter.com/trends/african-fashion-futures-incubator.md) - [Fashion-Centric Co-Working Spaces](https://www.trendhunter.com/trends/hollywood-production-center.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Digital Fashion Academies](https://www.trendhunter.com/trends/clo-academy.md) - [AI Fashion Designs](https://www.trendhunter.com/trends/aidriven-fashion.md) - [Affordable Gen Z Apparel](https://www.trendhunter.com/trends/foundry.md) - [Creative-Centric Campaigns](https://www.trendhunter.com/trends/cfda-and-swarovski.md) - [Virtual Clothing Designers](https://www.trendhunter.com/trends/pocket-styler-studio.md) - [Modern Fashion Retail Expansions](https://www.trendhunter.com/trends/urban-stores-in-toronto.md)