# Supportive Activewear Silhouettes Joe Fresh and Sasha Exeter Launch a Studio-Inspired Collection By Kanesa D | Published 2023-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joe-fresh-1 References: [us.fashionnetwork](https://us.fashionnetwork.com/news/Joe-fresh-and-sasha-exeter-launch-studio-inspired-collection) & [joefresh](https://www.joefresh.com/ca)  [Joe Fresh](https://www.trendhunter.com/trends/joe-fresh-2) is collaborating with Canadian [content creator Sasha Exeter](https://www.trendhunter.com/trends/leana-deeb) for a new studio collection designed to encourage consumers to get active and feel good through movement. Seven items from the collection are offered in sizes XS-3X, including contour-fit leggings, a sports bra, a fleece jacket, joggers, and a pullover sweater. Additionally, the fan-favorite ‘Sasha Catsuit’ also returns for the new collection, boasting a scoop neckline, cross-back detail, and a new neutral-toned colorway. The brand has also included supportive power mesh in the catsuit and leggings to keep everything secure during high-performance activities. "As my brand continues to evolve it has been great to work alongside Joe Fresh to give my community a more elevated collection. Joe Fresh always does an amazing job at providing great [activewear pieces](https://www.trendhunter.com/trends/motion-collections) at a great price. These are pieces I would wear in my everyday life, and I hope everyone loves them as much as I do,” said Exeter. Image Credit: Joe Fresh ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 17% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Supportive Activewear:** There is an opportunity to innovate and make more affordable supportive activewear clothing that offers maximum comfort and physical performance. - **Inclusivity in Fitness:** A potential innovation opportunity lies in developing activewear brands and silhouettes that cater to all body intensities and sizes to encourage inclusivity in fitness. - **Sustainable Fashion:** There is an opportunity to create eco-friendly fabric using recycled materials for developing supportive activewear to meet the needs of conscious consumers. ### Sectors Adopting This - **Athletic Apparel:** There is an opportunity for athletic apparel companies to develop more affordable, supportive, and size-inclusive activewear lines that are comfortable for people to exercise in. - **Fashion:** There is an opportunity for fashion brands to collaborate with fitness influencers or professionals to create fashion-forward active wear collections that are functional and fashionable. - **Sustainable Fashion:** The fashion industry has significant growth opportunities to meet the rising demand for eco-friendly clothing by using innovatively recycled materials for supportive activewear, helping in reducing carbon footprints and promoting sustainable practices. ## Related on Trend Hunter - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Celebrity-Backed Vacation Collections](https://www.trendhunter.com/trends/joe-fresh-2.md)