# Presidential Note Campaigns Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App By Kanesa D | Published 2023-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/joe-biden References: [forbes](https://www.forbes.com/sites/mattnovak/2023/05/15/joe-bidens-latest-facebook-ad-uses-notes-app-screenshot-to-target-boomers/?sh=75a02a976a56) & [facebook](https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=CA&media_type=all)  After announcing his re-election bid, President Joe Biden flooded [Facebook](https://www.trendhunter.com/trends/flipboard-1) with advertisements aimed at voters in [crucial swing states](https://www.trendhunter.com/trends/freedom-town). However, one of Biden's advertising initiatives stands out for the odd choice to utilize a design resembling a [Notes app screenshot](https://www.trendhunter.com/trends/love-by-notes), and many have directly related this choice to the President's mission to influence the baby boomer generation. “If we’ve learned anything over these past years it’s this: Never underestimate this grassroots team. You made our 2020 victory and all of our progress since then possible. And I need your support right now to win in 2024 and finish the job. Chip in,” the text in the new Facebook ad reads. The boomer generation has historically been a significant voting group because of its numbers. The campaign is inspired by the Notes app apologies and long-form messages commonly posted by celebrities and notable figures in the 2010s. Image Credit: Adam Schultz, Facebook Ad Library ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 1% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Boomer-focused Note Campaigns:** The utilization of a Notes app design in political advertising campaigns specifically targeting the baby boomer generation presents an opportunity for disruptive innovation in digital marketing strategies. - **Grassroots Messaging:** The use of a personal message format in Facebook political advertisements creates a trend towards grassroots and relatable messaging, allowing for individuals or small organizations to take advantage of cost-efficient communication strategies. - **Inspiration of Historical Communication Methods:** The resurgence of the Notes app design in political advertising campaigns demonstrates the potential for technology to adapt and evolve from traditional communication methods, presenting opportunities for technological innovation across a wide range of industries. ### Industries Being Reshaped - **Political Campaign Management:** The adoption of digital tools and design aesthetics, such as the Notes app design, for political advertising campaigns presents an opportunity for innovative digital campaigning strategies. - **Social Media Marketing:** The crafting of messages and advertising campaigns using grassroots and personal messaging creates a trend towards unique and relatable social media marketing strategies that can be applied across various industries. - **Productivity and Communication Software:** The utilization and inspiration of traditional communication methods, such as the Notes app, in contemporary digital tools present opportunities for innovative productivity and communication software design. ## Related on Trend Hunter - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Gen Z Voter Engagement Initiatives](https://www.trendhunter.com/trends/asian-american-youth-election-campaign.md) - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Political Podcast Appearances](https://www.trendhunter.com/trends/kamala-harris-call-her-daddy.md) - [Boomer Cannabis Campaigns](https://www.trendhunter.com/trends/im-high-right-now.md) - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook.md) - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [Image-Based Alternative Social Medias](https://www.trendhunter.com/trends/noteit.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md)