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# Cozy Cable-Knit Beanies
Jody Rogac's Series of Amy Groves is Wildly Intriguing

By Tiana Reid | Published 2010-08-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jody-rogac
References: [fashion156](http://www.fashion156.com/blog.php?entry=1752) & [jodyrogac](http://jodyrogac.com/)

I'm head over heels for Jody Rogac's [fashion photography series](https://www.trendhunter.com/trends/asos-inspired-by) of Amy Groves. These photographs capture Groves prancing about in a barren gray studio, wearing some very intricate and creative headgear.

From sky-high tulle headdresses to [pretty grandma patterns](https://www.trendhunter.com/trends/atelier-solana), through Judy Rogac's lens, the aim is to focus less intensely on the clothing, and more on how Groves' personality shines through these pieces.

**Implications** - Although consumers are always looking for the next trend when determining what to buy, the desire for comfort is still there. Products that are both [stylish and comforting](https://www.trendhunter.com/trends/kerisma-knits) are what will create that unique factor on the market. Corporations could focus on both of these elements in their designs in order to appeal to those customers looking for more than just style.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 51% | Activity: 30% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Comfortable Fashion:** The trend towards fashion items that are both comfortable and stylish present an opportunity for companies to create unique, appealing products.
- **Creative Headgear:** The popularity of intricate headgear, as seen in Jody Rogac's photography series, may inspire a trend towards more creative and unique headwear.
- **Personality in Fashion:** Judy Rogac's focus on showcasing Amy Groves' personality through her accessories highlights a trend towards more personalized and unique fashion choices.

### Industries Being Reshaped

- **Fashion:** The fashion industry has an opportunity to create products that are both stylish and comfortable.
- **Accessories:** The popularity of intricate headgear presents an opportunity for creative and unique accessory designs.
- **Photography:** Photographers can explore the trend towards showcasing personality through fashion and accessories in their work.

## Related on Trend Hunter

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- [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md)
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